Ali Siddiqui Email & Phone Number

California, United States

- Awarded the Scott Cook Innovation Award (FY24) for working on TurboTax Full Service

• Provide OPEX analysis to SVPs of Marketing, Loyalty and eCommerce, including forecasting, budgeting and variance management• Perform post-mortems on marketing stimuli to calculate uplift, ROI and test vs. control analysis, using tools such as PowerPivot• Analyze sales (POS), margins, loyalty program, and customer-level data to provide financially sound recommendations to Marketing and Product teams• Provide reporting and analysis to senior leadership for various parts of business, such as eCommerce, Private Label, operational scorecards and other key indicators

• Led all Business Intelligence (BI) projects and offered end-to-end solutions• Increased efficiencies by re-designing CRM and improved data collection at source• Helped architect and maintain a centralized, cloud Enterprise Data Warehouse (EDW) on Amazon’s Redshift to allow real-time reporting• Blended data from multiple sources to provide solutions for business problems via big data• Managed BI projects by defining scope, assessing proposals, managing vendors and tracking progress• Researched and screened vendors to find match for diverse internal stakeholder needs via RFP process • Worked with C-level executives to provide KPI monitoring and actionable insights for strategic growth• Developed new insights, KPIs and reports, and provide training to senior leadership to allow them to leverage new tools and findings

Greater Toronto Area, Canada

• Managerial role that reports on key performance indicators to Director-level and above• Analyzed key metrics for 4 national brands (Bell, Virgin, Solo, PC), over 25 queues and 9,500+ agents• Conducted analyses such as campaign analysis, control vs. test group analysis, post-mortem analysis, performance analysis, cohort analysis, regression analysis and more• Improved existing processes via report automation, thereby reducing manual work by 16 hours per week and lowering manual errors by 99%

Led all analytics and reporting activities in the department, including creating dashboards, analyzing KPIs and competitive analysis

Toronto, Canada Area

Worked on developing and successfully executing a retention strategy for high net-worth clients (over $10 million dollars in portfolio)

Helped start-up YU Tutoring services for peer-mentoring and tutoring at York University

Ibba With Honours, Finance

Activities and Societies: Schulich Ambassador

Data Science Certificate, Data Science

International Business

half-year study abroad (exchange) program in France