Ali S. Email & Phone Number

New York, New York, United States

• Effective March 2014 - Account Executive on Hearst dedicated sales team, representing 9 of Hearst Television stations.
• Responsible for negotiating and selling National television spot advertising for 16 network affiliated stations throughout the United States, the majority owned by Hearst Corporation and Scripps Company, in large to.
• Analyze advertising budget projections and develop aggressive sales strategies and creative sales presentations to increase market share
• Maintain strong relationships with media buyers and station management and personnel
• Responsible for positioning and pre-selling opportunities to show benefit of the marketplace
• Connected to Hearst’s and Scripp's traffic and inventory management system, allowing for control of orders from pricing to managing client’s schedules

• Supervised the Travel by Spa Week division
• Created, negotiated, and managed active online integrated marketing campaigns for hotels and resorts worldwide
• Responsible for signing up spas to participate in Spa Week, in new and established markets via cold calling and leads
• Accountable for increasing spa participation in established markets over previous events

• Sold National television spot sales for network stations in 22 markets, with sales efforts focused on major network affiliates in Boston, Washington DC, Sacramento, Salt Lake City, Seattle and Honolulu
• Called on Los Angeles / Orange County advertising/media agencies, with annual sales exceeding $3M
• Developed creative sales presentations and packages on behalf of stations, and presented to buying agencies, using qualitative and quantitative research to position stations for larger shares of advertising budgets
• Created and sold customized media packages, including: traditional spot sales, national sports, internet sponsorships and affiliate digital stations
• Presented promotional ideas and value added programs to media buyers/planners to enhance client appeal
• Linked to Hearst network stations, allowing inventory access and management of pricing