Alison Abraham Email & Phone Number

Seattle, Wa, Us

Founding board member of American Fuel and Petrochemical Initiative (AFPI) which you can learn more about at: AFPI.org. Established in early 2023, AFPI is a not-for-profit entity committed to informing the public about a future beyond oil and natural gas. The foundation of AFPI's mission is to offer a more comprehensive, accurate, and critical perspective —one rooted in the real material conditions of our global political ecology.

Washington, District Of Columbia, Us

Nava is a public benefit corporation working to make government services simple, effective, and accessible to all. Nava emerged from the effort to rebuild HealthCare.gov after its troubled launch, and exists to address some of the most complex challenges in the public sector.

Chicago, Il, Us

My work served a 246.57B pharma portfolio. Along with Account, Creative, and UX teams, I guided strategy and thought leadership to ensure flawless omni-channel content execution for our clients.I lead audits of sites for purposes of site health, content development, brand planning, cadence strategy, message mapping, channel strategy, engagement strategy, and omni-channel strategy. Additionally, I lead cross-SME & cross-agency projects, including omni-channel content workshops & experience mapping.

New York, Ny, Us

Responsible for content strategy and development for North America’s largest senior living referral service. I built and managed a 14-person editorial team. My team was responsible for researching and producing 95% of the content on the APFM website (approximately 22,000 pages), we also shaped the UX experience of these pages. My work was the primary driver of APFM’s 2021 revenue goals, accounting for 30% of projected revenue. I delivered on key SEO initiatives intended to move users "down the funnel" in their search for senior living care options.First and foremost however, our content helps people and is ethically-driven. We created researched, meticulous, and USEFUL content experiences. We aimed to anticipate and answer questions before families thought to ask them. Our data-driven content covers legal terminology, state licensure and staffing requirements, cutting-edge academic topics, healthcare, mental health resources, population demographics, cost of living, weather, and cultural amenities offered by 8,000 urban centers in the United States.

Seattle, Wa, Us

Created content and experience strategy (in collaboration with a UX designer and a researcher) that drives Adobe's Creative Cloud for Enterprise website. Our deliverables included wireframes, content recommendations, UX copy, personas, customer journeys, content inventories and audits, and internal documentation for creative teams.Contributed to Adobe’s exclusive Design is Power program, a program created for leaders in creative design. Members receive an ongoing stream of fresh, relevant articles, resources, and inspiration. Deliverables included content recommendations, editorial calendars, articles, and design assets.

Seattle, Wa, Us

Lead the content and UX strategy of a ground-up, human-centered redesign of the UWMedicine.org website that serves patients, public, and students. Aligned faceted audiences and organizational stakeholders for service lines including Primary Care, Women’s & Children’s, Sports Spine & Orthopedic Health, the Eye Institute, and rightasrain.uwmedicine.org. Finally, using blind HIPAA-protected data from the patient portal database, deployed patient-personalized automated messaging and UX solutions to improve portal navigation.For context, UW Medicine is an award-winning patient care network, medical school, and research institution with 300 clinics and 27,000 employees across the Pacific Northwest.

Seattle, Washington, Us

Managed promotional, lifecycle, and transactional emails, and assisted in program and content strategy. Developed email editorial calendar for product campaigns, and launched/refreshed six automated campaigns. Implemented best practices in project management. Worked with designer/developer team to create brand-refreshed template designs and logos. Produced communications in partnership with BBC Earth, the Rijksmuseum, Chateau Ste Michelle, O, The Oprah Magazine, and America’s Test Kitchen.

Managed three online training and safety publications comprised of three tiers of content and their respective audiences: worker safety training (for workers), safety training deployment (for managers), and safety and compliance check-lists, briefs, and white papers (for lawyers and CEOs) all legally versioned for use both in the US and Canada. Created editorial content calendars for web, social, and email using detailed analytics reporting, site queries, industry trends, and seasonal hot topics. Oversaw SEO optimization, social media marketing, and email marketing strategy. Organized and produced safety and compliance webinars featuring key topic experts. Developed, produced, and marketed Bongarde’s key revenue-generating training product (the Safety Talk series).

Responsible for web content posting, SEO optimization, management of social media marketing and subscriber updates, copyediting, etc.

New York, New York, Us

Worked as a campaign manager and produced social media content and blog posts.

Seattle, Wa, Us

Wrote finely detailed technical reports about phone calls pertaining to identity theft protection insurance.

Served as a waitress and hostess and was responsible for organizing “Colorado College Night” (using social media marketing and campus connections).

Organized creative writing, music, and arts events. Designed the art and poetry layout using InDesign.

Master Of Fine Arts (Mfa), Creative Writing

Bachelor'S Degree, English/Creative Writing And Philosophy

Education record