Alison Brewer Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Enterprise Account Director at LinkedIn

Sydney, Australia

Sydney, Australia

Sydney

Digital Director for The Responce Group managing the Dell account across Australia and New Zealand

Mediacom (Clients - Dell Computers/Universal Music/IG Index)Lead Strategic development of the clients' businesses Drive Quality control and management of teams' client serviceFinancial control and management of budgets and deployment of spend to maximize efficiencyDevelopment of online brand strategies, scenario planning and forecasting across all online mediaInvolvement with the MediaCom brand planning teams to ensure integration and optimisation of campaign activityChallenging briefs and suggest new opportunities, media innovations and routes to marketDeveloping online buying strategies and supervising online media buying including involvement in contract negotiations and auditsQuality control of on-line planning/buying/reporting and results presentationsManagement and development of a Planner Buyer and a Digital Executive

I manage the Online and Affiliate Channels for the UK and Irish site for VistaPrint. I have full management of budgeting for the channels and work with some of the largest portals and affiliate networks in the UK and Ireland.

VistaPrintLeading the growth of the UK Online and Affiliate channels and meet and exceed monthly and quarterly revenue goals within specific marketing spend targetsMaintenance, optimization, and building solid relationships with our actual partners in all channelsExpanding VistaPrint's partner portfolio sourcing new high-potential leadsDevelop and execute the Channel strategy to maximize sales, cost effectiveness and build long term growthPrecisely measure, accrue and manage campaigns, channel, and country costsOwn and produce accurate reporting, mid-term planning and forecasts for the different channelsAnalyze campaign performances and drive testing initiatives and decisions based on dataEnsure that rapid testing and learning are executed to promote incremental growth and critical breakthroughs

Planning and delivery of online Marketing campaigns for Loans, Savings and InsuranceCreative Development of Internal and external creative campaignsLiaison between Legal, internal and external artwork studio and IT departmentsManagement of relationships with external media agencyDrive process improvements across the Internet channel

Liaison between Line of business and supplier/marketing team to deliver campaigns to time, forecast and qualityManagement of the processes that enable solicitation fulfilment and delivery for theInternet channel Point of liaison between suppliers and internal performers and customers to deliver technical requirements (e.g. pixels and web bugs)Management of the processes that enable solicitation fulfilment and delivery for the Internet channel Management of BAU relationship with Media SuppliersResponsibility for completion of associated vendor tasks i.e invoicing, scheduling, reportingDrive process improvements within the Internet channel

Education record

Ba Honours Degree, Communication Studies

The West Bridgford Comprehensive - Upper Sixth; 3 A-Levels gained Communication Studies (Grade B) English Literature (Grade C) Psychology.

Education record

9 Gcse'S Gained