• Taking care of the indirect revenue target of 35 Crore per year through Network and Programmatic channels using Google Ad Manager (GAM), EBDA, Google AdExchange, Google Adsense, Facebook (FAN), Amazon (UAM & TAM), JIO Ads and other Google Certified Network Partners.• Implementation of new and innovative ad formats like Interstitial ads, smart refresh, Video ads (Outstream), etc.• Onboarding, integrating, and managing Exchange Bidding & Network partners (Amazon, Facebook, JIO Ads… Show more • Taking care of the indirect revenue target of 35 Crore per year through Network and Programmatic channels using Google Ad Manager (GAM), EBDA, Google AdExchange, Google Adsense, Facebook (FAN), Amazon (UAM & TAM), JIO Ads and other Google Certified Network Partners.• Implementation of new and innovative ad formats like Interstitial ads, smart refresh, Video ads (Outstream), etc.• Onboarding, integrating, and managing Exchange Bidding & Network partners (Amazon, Facebook, JIO Ads, Pubmatic, Index Exchange, Rubicon, ABM, Affinity etc).• Day to day Ad Ops work - Planning, Trafficking, Reporting, etc.• Analyzing AdExchange revenue and modifying the rules in exchanges as per requirement• Analyzing traffic trends using Google Analytics and working with marketing and product teams for increasing organic and paid traffic.• Managing remnant inventory by daily optimization among network partners and keeping unfilled impressions under control.• Overall responsibility of Ad Tech stack and site hygiene along with site revamp and new ad slots addition on a day-to-day basis as per the requirement. Show less

• Taking care of the indirect revenue target of 5 Crore per year through Network and Programmatic channels using Google Ad Manager (GAM), EBDA, Google AdExchange, and Google Adsense.• Implementation of new and innovative ad formats like Interstitial ads, smart refresh, etc.• Onboarding, integrating, and managing Exchange Bidding & Network partners (Pubmatic, Index Exchange, ABM, Affinity, FAN, etc).• Day to day Ad Ops work - Planning, Trafficking, Reporting, etc.• Analysing… Show more • Taking care of the indirect revenue target of 5 Crore per year through Network and Programmatic channels using Google Ad Manager (GAM), EBDA, Google AdExchange, and Google Adsense.• Implementation of new and innovative ad formats like Interstitial ads, smart refresh, etc.• Onboarding, integrating, and managing Exchange Bidding & Network partners (Pubmatic, Index Exchange, ABM, Affinity, FAN, etc).• Day to day Ad Ops work - Planning, Trafficking, Reporting, etc.• Analysing AdExchange revenue and modifying the rules in exchanges as per requirement• Analysing traffic trends using Google Analytics and working with marketing and product teams for increasing organic and paid traffic.• Managing remnant inventory by daily optimization among network partners and keeping unfilled impressions under control.• Overall responsibility of Ad Tech stack and site hygiene along with site revamp and new ad slots addition on a day to day basis as per the requirement.• Weekly capacity analysis and revenue forecasting along with monthly revenue presentation for business P&L review. Show less

• Handled end to end campaign management, which includes Client servicing, Ad Trafficking, Campaign Monitoring, and Optimization, Campaign Billing/Invoicing, Reporting & Inventory management using Google Ad Manager (GAM/DFP).• Managed branding of annual/quarterly deals for high-end auto clients including Hyundai, MG Motors, Mercedes, Audi, Volkswagen, Maruti, etc.• Managing back end operations including Ad trafficking, Troubleshooting & QC of third party tags.• Handling day to day… Show more • Handled end to end campaign management, which includes Client servicing, Ad Trafficking, Campaign Monitoring, and Optimization, Campaign Billing/Invoicing, Reporting & Inventory management using Google Ad Manager (GAM/DFP).• Managed branding of annual/quarterly deals for high-end auto clients including Hyundai, MG Motors, Mercedes, Audi, Volkswagen, Maruti, etc.• Managing back end operations including Ad trafficking, Troubleshooting & QC of third party tags.• Handling day to day reporting of running campaigns on Cardekho.com, Zigwheels.com, Bikedekho.com & Gaadi.com.• Analysis of existing campaigns and optimization• Client servicing to maintain healthy relationships with Advertising Agencies and Direct Clients.• Supporting the Sales team from pre-sale requests through campaign completion and reporting.• Site enhancement with new innovations for branding by working with the design team.• Worked closely with the Creative team to provide up-to-date information for their creative development ensuring getting it done within stipulated timelines.• Executing E-Mailer & SMS marketing campaigns using third-party tools.• QA and reconcile creative tags with the internal trafficking solution.• Worked closely with the finance team to raise invoices for the completed campaigns. Show less

At Girnarsoft I have been working as an Executive - Ad Sales Opeartions under which the key aspects of my work includes Trafficking, Campaign Management and Email Marketing for Gaadi.com and Zigwheels.com

Started my career at PSR IT as an SEO Executive. My responsibilities at PSR IT includes promotion of Brands/Websites basically related to Real Estate market by doing SEO, SEM & SMO of their Websites.

I undertaken training from Edunet in Advance PHP for a duration of 3 months and learned advance skills in PHP, Basics of JQuery and HTML5.During the training I developed a project of Online Emailing System which is today live at www.email.thinkdoddle.com developed in PHP with client side and server side validations. Here user can register them self and use their account to send and receive emails from any other EMailing servers.

I took training in CORE PHP from Edunet Learning Services which is a division of Net Comm Labs Pvt. Ltd. Noida.Developed a project of Online Shopping Portal in PHP and also worked on a live project for the company. Learned basics of PHP, CSS and JavaScript during the duration of 2 months.