I am a Director of Account-Based Marketing (ABM) at RQI Partners, LLC, a partnership between the American Heart Association and Laerdal Medical, that aims to improve cardiac arrest survival rates. With over 10 years of experience in marketing and sales, I am a certified ABM strategist and a market research expert who leads a high-impact team to drive growth by focusing on high-value accounts.My mission is to align marketing efforts closely with the sales team and collaborate on strategies that effectively reach and engage key accounts, leading to a unified and coordinated approach to business development. I conduct extensive market research and Voice of the Customer initiatives to uncover quantifiable data and qualitative insights that inform marketing campaigns and brand positioning. I also excel in creating and implementing impactful campaigns, personalized marketing strategies, and strategic brand development that position RQI Partners as a valuable and strategic partner for key accounts and influence decision-makers within the healthcare industry.