Alison Fehr Email & Phone Number

Lead a high-impact team to shape the development, strategy, and execution of Account-Based Marketing (ABM) campaigns and initiatives to drive growth by focusing on high-value accounts Align marketing efforts closely with the sales team to collaborate on strategies that effectively reach and engage key accounts, leading to a unified and coordinated approach to business developmentConduct extensive market research and Voice of the Customer initiatives to uncover quantifiable data and qualitative insights to make informed decisions that drive marketing campaigns and brand positioning Position the brand as a valuable and strategic partner for key accounts and influence decision-makers within the target organizations

Greater New York City Area

Developed and implemented marketing plans focused on the performance improvement process that ultimately increased organ and tissue donationPerformed quantitative and qualitative analysis of the hospital market to maximize donor potential and identify hospital protocols that support best practices for donationConducted educational needs assessment for assigned hospitals and developed and implemented educational planDelivered professional education and lectures, functioned as a spokesperson for the advancement of organ and tissue donationEstablished multi-disciplinary councils within assigned hospitals, using peer-level influence to forge a consensus about standards of practice for the donor referral and family request process

Alexandria, Va

Managed comprehensive omnichannel campaigns for the annual convention, successfully recruiting new exhibitors and retaining existing partnersAchieved significant sales milestones, including exhibit space and sponsorship sales for a 35,000+ square foot expoOrchestrated all logistical and operational details for the annual convention, including contracting with hotel and convention centers

Alexandria, Va

Successfully sold and coordinated an international trade show valued at $10 million, overseeing 300,000+ square feet of exhibit spaceAligned logistical operations with general service contractors, operations departments, and exhibitors to ensure seamless eventsMaintained strong and consistent communication with exhibitors and vendors

Washington, Dc

Planned and advertised over 1,000 events annually throughout the country by setting up venue locations and coordinating event logistics with local event managersImplemented a complete website redesign and database management system to improve the user experienceResearched and applied new marketing strategies for multiple weekly events, including social media and event calendarsAttended and facilitated events to ensure success

Washington, Dc

Worked with Fortune 500 companies to advance advertising and marketing strategiesTrained to perform a wide range of research and data entryWorked closely with researchers under strict deadlines to compile extensive advertising tacticsPerformed various necessary administrative duties