Alison Gresham Email & Phone Number

New York City Metropolitan Area

Currently leading the Sales Development department for the United States and Canada, managing a team of 8 reps: 2 inbound SDRs, 4 new business outbound BDRs, and 2 strategic BDRs.Overhauled Outbound Function: -- Hired to rebuild the outbound function from the ground up. All resources and processes were outdated upon my arrival, giving me the opportunity to develop and implement new comprehensive playbooks, training resources (in partnership with sales enablement), and strategies that align with modern sales best practices.Revamped Training and Strategy: -- Designed a comprehensive, multi-channel outbound strategy responding to market trends and company changes. Introduced persona-based cadences, signal-based selling, and collaborative BDR/AE co-working sessions to improve alignment and efficiency. Enhanced Performance Metrics: -- Outbound attainment has averaged a 30% increase quarter over quarter, and inbound attainment has seen a 22% increase quarter over quarter. -- These improvements have led to consistent month-over-month overachievement for the first time in two years.Increased Pipeline Generation: -- Transformed the team's performance, driving a 30%+ increase in pipeline generation, which has significantly impacted revenue growth.Cross-functional Collaboration: -- Work closely with Demand Generation, Product Marketing, Product General Managers, Sales Managers, Sales Enablement, Revenue Operations, Account Management and CS Leaders

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

New York City Metropolitan Area

Contently's end-to-end enterprise content marketing platform (CMP) offers best-in-class technology paired with expert in-house content strategy and an unparalleled creative marketplace. Our sophisticated technology, expert content strategists, and world-class creative network gives our clients everything they need to create content programs that build trust, increase engagement, and drive measurable results.- Leveraging top-of-funnel expertise to self-generate outbound opportunities, maintaining and increasing pipeline each quarter.- Managing, building need and urgency with enterprise sales cycles of Fortune 500 accounts.

New York City Metropolitan Area

- Oversaw team of BDRs focused on building pipeline for Americas region (Canada, US, Latam) *Improved Outbound bookings by 15% from Q2 2022 (first quarter in role) to Q3 2022 with same number of reps both quarters. *Q1 2023 Outbound bookings +50% month over month. Quarter over quarter (2022-2023) my team's pipeline closed won ARR increased by 2-4x.*Regularly coached and trained team, built and delivered enablement, and managed admin. Improved bottom reps to be top performers in 2 months, resulting in promotions.*Helped support a pilot launch for an ABM program in the US, partnering with marketing, sales ops and a consultancy. Helped build out new messaging strategy, prospecting approach, and overall process.*Managed team sizes of 5 - 10 BDRs. Recruited and onboarded 7 new reps to department. *BDRs managed both inbound and outbound. They conduct the first discovery call to deeply qualify and then pass to the AE for a personalized demo. SQLs are measured on an accepted opportunity after the demo.

New York City Metropolitan Area

Oversaw entire Sales Development function -- Brought up average meeting booked per rep by 67% immediately upon taking over team in July- Q3 2021 (first quarter as manager over whole team): overall team achieved 102% to goal - Q4 2021: overall team achieved 112% to goal - Built segmented cadence strategy by persona and industry, resulting in 50% lift in meeting generation from cadences- Revamped recruiting and onboarding. Scaled team from 5 to 13 (hired 11 reps, 4 reps promoted to new teams). Promoted and oversaw two SDR Leads to support their own pods of reps.- Built from scratch sales playbooks for outbound and inbound processes- Heavily involved in department strategy and planning - Collaborating cross-functionally with Marketing, RevOps and Direct Sales

New York City Metropolitan Area

In this role, I support Enterprise Sales Development Reps and effort in enterprise account based strategy, process, sales messaging, cadence structure, and Salesforce compliance. Additionally focused on team coaching, training, and hiring. I also help lead the efforts of expansion and account development strategy. I am part of the Sales Development leadership team reporting directly to the Director of Sales Development.

New York City Metropolitan Area

Stensul Agile Email Creation is the first email creation platform built for the enterprise. Stensul dramatically reduces email creation time by up to 90% to help teams focus on improving email performance. With the stensul Email Creation Hub™, teams launch campaigns faster by streamlining the collaboration process and simplifying creation for all marketers, so they can build emails that drive results. Stensul integrates with leading marketing platforms including Marketo, Oracle Eloqua, Workfront, Adobe Campaign, and Salesforce Marketing Cloud. The world’s best brands trust stensul, including ASICS Digital, BMW, Box, Catalent Pharma Solutions, Clover Health, Greenhouse, and Samsung. In this role, I am currently focused on account development. Q2 2020: 100% to goal, Q3 2020: 117% to goal, Q4: 117% to goal Lead and collaborative counterpart in various initiatives involving Account Based Strategy processes

Greater New York City Area

*March 2020 : Managed by Q Acquired by Eden Achieved 95% Ramp Month (June 2019), 110% First Quarter, Consistently Achieved 100% Oct 2019-Jan 2020, 115% Feb 2020, Part of Expansion Team to Launch Dallas Market (Strategic Outreach, Research, Gifting in Person, Field Sales), Dallas Market Overachieved Launch Goal in First Quarter at 150%, Experience Selling to SMB, MM, ENT Companies, Created and Hosted a BPA Sync for Expansion Sales on Self Prospecting, Researched and Collaborated with HR and Executives to Create Successful Email Sequences in Outreach, Cross-Department Collaboration with Product, Product-Marketing and Marketing.Managed by Q transitioned from a services focused business to a SaaS model at the end of 2019. We began this process on the Expansion Team and were selling as a paid product by 2020. By November/December 2019, we offered a full suite of software tools for office management: task management, employee help desk, inventory management, vendor services marketplace, space and asset management and a vendor directory.

Greater New York City Area

110% to goal first quarter

Greater New York City Area

Managed by Q is the platform for office management. We help the world’s leading companies build, design, staff, and manage their workplaces.

Nyc

Managed 6 Birchbox at Walgreens Stores Across NYC, LA, Chicago, Mineappolis— Business Analysis & Strategy, Event Planning & Executing, Grassroots Marketing, Collaborative Teamwork Across Multiple Departments, Merchandising, Some Project Management, Team Development

New York, New York

Managed Birchbox Flagship Store in SoHo, Team Development, Sales Floor Management, Scheduling, Recruiting & Hiring, Business Analysis & Strategy, Merchandising, Improved Operational Systems.

New York, New York

New York, New York

Promotion to ASM of Free People Rock Center, $6M+ tier, FlagshipManaged Stores Within NYC District Ranging from $1M/yr to $6M/yr, Developed Strategies as NYC District Selling Committee Operator—People Management, Hiring & Onboarding, Receiving, Merchandising/Display, Training & Development, Operations, Scheduling.

Free People Brooklyn

SM of FP BK. An intimate boutique style store. Under $1 mill tier.

Brooklyn, New York

New York City

*manager at the Flagship store in Rock Center and 3rd Ave store on Upper East Side

Just moved to the city and transferred to the Rockefeller Flagship Store!

Greater New Orleans Area

>Toggling between Manager and Merchandising responsibilities >Performing opening and closing operations >Daily/weekly duties of shipment process, transfers, inventory procedures , calculating sales and payroll, upholding company policy & procedure >Analysis of business reports: this year/last year, velocity, proclarity >Managing and inspiring team of stylists in the activities of selling/customer service, maintaining merchandising, and operations >Performing/delegating weekly refresh of store with direction from home office: new placement of product, new merchandising techniques, redressing forms, taking pictures of final productions and uploading for superiors to view>Facilitating quarterly display installs>Assisting with customer service: creating an intimate and friendly environment, suggestive selling, building relationships/clients

*This side business started in 2007 where I began selling handmade jewelry/ other accessories and vintage clothing on Etsy. Originally called NiftyThriftyOwl. Materials sourced from vintage finds at thrift stores, estate sales and dead stock sites. Made in small batches. *Name was changed to Le Fox Rouge in 2012. Saw much success selling online (Etsy.com), at craft fairs/flea markets, and in local boutiques across Ruston and New Orleans Louisiana and Brooklyn, NY. *Currently on pause, but not forever! TBC - brainstorming - rebranding and redirection.

New Orleans, La

Local Boutique on Magazine St.

New Orleans, La

-Customer Service. -Worked as a team with other associates. -Communicated with all department managers. -Tracked business using sales reports. -Assisted in processing shipment. -Participated and often coordinated placement of shipment. -Merchandised products on the floor according to corporate direction and own creative vision. -Outfitted mannequins in fashion forward styles. -Styled and placed products in various company visuals such as: 9 voops, lifestyle voops, vignettes, tables and more. -Trained new associates on all responsibilities and tasks. -Trained current associates on growing and leadership. -Participated in re-fixturing floor layout. -Helped in upper management duties such as floor supervising, keeping associates on task, and more. -Learned intense Loss Prevention skills - AND MORE!

Business

*Took multiple courses on*: Microsoft Excel, Business Metrics Fundamentals, Project Management, Public Speaking

Bachelor Of Fine Arts, Communication Design