(Formerly Alison Irwin Photography)

- Experienced extensive training in the alcohol industry (including but not limited to specificities and histories on spirits, beer, and wine)- DTC environment provided an unique perspective on purchasing behaviours and timely feedback on products- Tackled the revamping of the store layout and proved to be an asset with in store displays- Face to face time with multiple brand's sales representatives allowed for deeper understanding of products to effectively sell to customers-… Show more - Experienced extensive training in the alcohol industry (including but not limited to specificities and histories on spirits, beer, and wine)- DTC environment provided an unique perspective on purchasing behaviours and timely feedback on products- Tackled the revamping of the store layout and proved to be an asset with in store displays- Face to face time with multiple brand's sales representatives allowed for deeper understanding of products to effectively sell to customers- Gained the unique perspective of seeing first hand how the inner workings of promotional, merchandising, and distribution strategies of each brand can affect the behaviours of the customer Show less

- Built/managed content for all social platforms where my own photography was used company wide and accounts saw a 300% increase in followers- Oversaw monthly ad budget of $5k with one of the highest ROI achieved at $100k- Strategized a new campaign to reach a different target audience after analyzing the backend data in which I single-handedly curated the visuals, copy, paid ads and built trust to use part of the budget to execute within just a few months of the role which catered to… Show more - Built/managed content for all social platforms where my own photography was used company wide and accounts saw a 300% increase in followers- Oversaw monthly ad budget of $5k with one of the highest ROI achieved at $100k- Strategized a new campaign to reach a different target audience after analyzing the backend data in which I single-handedly curated the visuals, copy, paid ads and built trust to use part of the budget to execute within just a few months of the role which catered to the $100k- Found/nurtured relationships with influencers, local businesses and media partners while also supporting community outreach programs through donations and appearances- Organized giveaways/contests to match calendar events/marketing initiatives, attended local events to increase sales/awareness, and provided timely customer service- Collaborated with sales and logistics team members to understand all inner workings of the Castle to effectively strategize campaigns and keep the team up to date on all things marketing Show less

- Assisted in building social media presence through posts, engaging captions, interacting with audience, and reviewing analytics to aid in strategy ideas- Wrote compelling blog posts and assisted in upkeep of website while ensuring both were SEO optimized

- Designed dynamic content and developed innovative marketing strategies for the company and their clients- Spearheaded a magazine publication design that required contact with the client, authors, advertisers, and Bolt Media to make necessary monthly updates for each issue

- Second Shooter for clients' wedding day to capture precious moments while maintaining a friendly and professional attitude- Assisted Sheila with equipment, set up, and organizing family/friends while staying on track with shot lists

- Provided bartending/retail services and acquired the Wine Knowledge of Ontario certificate- Attended local trade show events where I would assist with setup/takedown and connect with attendees/other companies to help build brand awareness and brand champions- Campaigned for becoming a Marketing Assistant to work on social media upkeep- Created advertisements/promotional material and redesigned the menus and monthly e-newsletter

- Provided exceptional retail services that created the ultimate experience for clients while also performing secretary type duties when no appointment was being held- Attended local trade show events where I would assist with setup/takedown and connect with attendees to help build brand awareness - Gained promotion of Marketing Assistant after exhibiting knowledge and skill of photography, graphic design, and social media - Assisted with social media upkeep, designed promotional… Show more - Provided exceptional retail services that created the ultimate experience for clients while also performing secretary type duties when no appointment was being held- Attended local trade show events where I would assist with setup/takedown and connect with attendees to help build brand awareness - Gained promotion of Marketing Assistant after exhibiting knowledge and skill of photography, graphic design, and social media - Assisted with social media upkeep, designed promotional materials, created new website and created/sent monthly e-newsletters Show less