Alison Mccarthy Email and Phone Number
Alison Mccarthy is a Marketing Manager at Burlington Downtown Business Association.
Burlington Downtown Business Association
View- Website:
- burlingtondowntown.ca
- Employees:
- 5
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Marketing ManagerBurlington Downtown Business Association Apr 2022 - PresentBurlington, Ontario, Canada -
Web & Inventory ManagerThe Handmade House Mar 2020 - Jan 2022Burlington, Ontario, CanadaWebsite and inventory management for small chain of boutique home goods stores in Burlington & Dundas. Management and upkeep of website and online store as well as in store inventory managementResponsibilities include utilizing Shopify to build and manage store website, managing vendor inquires and order fulfillment, implementing and managing Shopify POS systems, utilizing Shopify reporting for maximum search efficiency and site tagging, point of contact for site and technical issues related to Shopify
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Art InstructorArt For Life 4 Kids Jun 2019 - Feb 2020Burlington, Ontario, CanadaTeaching painting classes with a focus on abstract art. Classes would include an introduction to abstract art, a live painting demonstration and guidance throughout the class for technique and general assistance
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Optimization ManagerIgnitionone Jul 2017 - Sep 2018Toronto, Ontario, CanadaManaging programatic ad campaigns on desktop, mobile and tablet devices. Leveraging campaign data on social media platforms such as Facebook. Optimizing towards client goals such as CPA, ROA, CPC and volume fulfilment. Optimizing campaigns through utilization of data analytics, in-depth analysis and weekly team sync ups -
Optimization ManagerRubicon Project Jul 2015 - Jul 2016Toronto, Ontario, Canada*acquired by Ignition One* Managing programatic ad campaigns on desktop, mobile and tablet devices. Leveraging campaign data on social media platforms such as Facebook. Optimizing towards client goals such as CPA, ROA, CPC and volume fulfilment. Optimizing campaigns through utilization of data analytics, in-depth analysis and weekly team sync ups -
Team Lead, Optimization ManagerChango Nov 2012 - Jul 2014Toronto, Ontario, Canada*acquired by Rubicon Project* Managing team of 4 optimization managers. Interviewing and onboarding of all new hires. Leading weekly team meetings to discuss current goals, accounts, troubleshooting and additional training. Leading UI demonstrations for prospective new clients. Continuing to manage own campaign workload of larger clients. -
Optimization ManagerChango May 2012 - Nov 2012Toronto, Ontario, CanadaManaging programmatic ad campaigns on desktop, tablet and mobile devices. Leveraging campaign data on social media platforms such as Facebook. Optimizing towards client goals including CPA, ROA, CPC and volume fulfilment. -
Campaign ManagerAdconion Media Group Sep 2011 - May 2012Toronto, Ontario, CanadaResponsible for delivery on all CPM, CPC, CPA, social and pre roll campaigns. Uploading, testing and preforming quality assurance testing on all creative. Working with account management and sales teams to ensure client goals are met, understood and accomplished -
Team Lead, Account Specialist DigitalPostmedia Network Inc. May 2011 - Sep 2011Toronto, Ontario, CanadaLeading a team of 6 Account Specialists including training of all new hires. Chairing weekly department meetings and representing team at corporate gatherings. Overseeing team operations and client services . -
Account Specialist DigitalPostmedia Network Inc. Jun 2010 - May 2011Toronto, Ontario, CanadaMonitoring and optimizing campaign delivery. Assisting sales team during client proposals and RFPs. Assisting sales team with client inquires: avails, billing, reporting and contract management -
Campaign ManagerSuite 66 Oct 2008 - Jun 2010Toronto, Ontario, CanadaTracking and delivery of 25+ campaigns per month. Working closely with sales and support staff to ensure strong campaign CTR goals. Assisting sales team with client proposals and media plans. Maintaining client reporting and contract management -
Publisher Support & Ad OperationsSuite 66 Apr 2008 - Oct 2008Toronto, Ontario, CanadaPerformed site scouting for media planning. Building campaigns for major brands within the Right Media Exchange. Tracking both site specific and network campaigns through platforms such as EyeReturn and DART. Optimization of both CPM and CPC network campaigns
Alison Mccarthy Education Details
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Creative Advertising
Frequently Asked Questions about Alison Mccarthy
What company does Alison Mccarthy work for?
Alison Mccarthy works for Burlington Downtown Business Association
What is Alison Mccarthy's role at the current company?
Alison Mccarthy's current role is Marketing Manager.
What schools did Alison Mccarthy attend?
Alison Mccarthy attended Centennial College.
Who are Alison Mccarthy's colleagues?
Alison Mccarthy's colleagues are Dareen Kuchma.
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