Alison Mccarthy Email & Phone Number
Who is Alison Mccarthy? Overview
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Alison Mccarthy is listed as Marketing Manager at Burlington Downtown Business Association, a with 5 employees, based in Burlington, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Alison Mccarthy.
Alison Mccarthy previously worked as Web & Inventory Manager at The Handmade House and Art Instructor at Art For Life 4 Kids. Alison Mccarthy holds Creative Advertising from Centennial College.
Email format at Burlington Downtown Business Association
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About Alison Mccarthy
Alison Mccarthy is a Marketing Manager at Burlington Downtown Business Association.
Alison Mccarthy's current company
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Alison Mccarthy work experience
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Web & Inventory Manager
Website and inventory management for small chain of boutique home goods stores in Burlington & Dundas. Management and upkeep of website and online store as well as in store inventory managementResponsibilities include utilizing Shopify to build and manage store website, managing vendor inquires and order fulfillment, implementing and managing Shopify POS systems, utilizing Shopify reporting for maximum search efficiency and site tagging, point of contact for site and technical issues related to Shopify
Art Instructor
Teaching painting classes with a focus on abstract art. Classes would include an introduction to abstract art, a live painting demonstration and guidance throughout the class for technique and general assistance
Optimization Manager
Managing programatic ad campaigns on desktop, mobile and tablet devices. Leveraging campaign data on social media platforms such as Facebook. Optimizing towards client goals such as CPA, ROA, CPC and volume fulfilment. Optimizing campaigns through utilization of data analytics, in-depth analysis and weekly team sync ups
Optimization Manager
*acquired by Ignition One* Managing programatic ad campaigns on desktop, mobile and tablet devices. Leveraging campaign data on social media platforms such as Facebook. Optimizing towards client goals such as CPA, ROA, CPC and volume fulfilment. Optimizing campaigns through utilization of data analytics, in-depth analysis and weekly team sync ups
Team Lead, Optimization Manager
*acquired by Rubicon Project* Managing team of 4 optimization managers. Interviewing and onboarding of all new hires. Leading weekly team meetings to discuss current goals, accounts, troubleshooting and additional training. Leading UI demonstrations for prospective new clients. Continuing to manage own campaign workload of larger clients.
Optimization Manager
Managing programmatic ad campaigns on desktop, tablet and mobile devices. Leveraging campaign data on social media platforms such as Facebook. Optimizing towards client goals including CPA, ROA, CPC and volume fulfilment.
Campaign Manager
Responsible for delivery on all CPM, CPC, CPA, social and pre roll campaigns. Uploading, testing and preforming quality assurance testing on all creative. Working with account management and sales teams to ensure client goals are met, understood and accomplished
Team Lead, Account Specialist Digital
Leading a team of 6 Account Specialists including training of all new hires. Chairing weekly department meetings and representing team at corporate gatherings. Overseeing team operations and client services .
Account Specialist Digital
Monitoring and optimizing campaign delivery. Assisting sales team during client proposals and RFPs. Assisting sales team with client inquires: avails, billing, reporting and contract management
Campaign Manager
Tracking and delivery of 25+ campaigns per month. Working closely with sales and support staff to ensure strong campaign CTR goals. Assisting sales team with client proposals and media plans. Maintaining client reporting and contract management
Publisher Support & Ad Operations
Performed site scouting for media planning. Building campaigns for major brands within the Right Media Exchange. Tracking both site specific and network campaigns through platforms such as EyeReturn and DART. Optimization of both CPM and CPC network campaigns
Alison Mccarthy education
Frequently asked questions about Alison Mccarthy
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What company does Alison Mccarthy work for?
Alison Mccarthy works for Burlington Downtown Business Association.
What is Alison Mccarthy's role at Burlington Downtown Business Association?
Alison Mccarthy is listed as Marketing Manager at Burlington Downtown Business Association.
Where is Alison Mccarthy based?
Alison Mccarthy is based in Burlington, Ontario, Canada while working with Burlington Downtown Business Association.
What companies has Alison Mccarthy worked for?
Alison Mccarthy has worked for Burlington Downtown Business Association, The Handmade House, Art For Life 4 Kids, Ignitionone, and Rubicon Project.
Who are Alison Mccarthy's colleagues at Burlington Downtown Business Association?
Alison Mccarthy's colleagues at Burlington Downtown Business Association include Dareen Kuchma.
How can I contact Alison Mccarthy?
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What schools did Alison Mccarthy attend?
Alison Mccarthy holds Creative Advertising from Centennial College.
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