Alison Mccarthy

Alison Mccarthy Email and Phone Number

burlington, ontario, canada
Alison Mccarthy's Location
Burlington, Ontario, Canada, Canada
About Alison Mccarthy

Alison Mccarthy is a Marketing Manager at Burlington Downtown Business Association.

Alison Mccarthy's Current Company Details
Burlington Downtown Business Association

Burlington Downtown Business Association

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Marketing Manager
burlington, ontario, canada
Employees:
5
Alison Mccarthy Work Experience Details
  • Burlington Downtown Business Association
    Marketing Manager
    Burlington Downtown Business Association Apr 2022 - Present
    Burlington, Ontario, Canada
  • The Handmade House
    Web & Inventory Manager
    The Handmade House Mar 2020 - Jan 2022
    Burlington, Ontario, Canada
    Website and inventory management for small chain of boutique home goods stores in Burlington & Dundas. Management and upkeep of website and online store as well as in store inventory managementResponsibilities include utilizing Shopify to build and manage store website, managing vendor inquires and order fulfillment, implementing and managing Shopify POS systems, utilizing Shopify reporting for maximum search efficiency and site tagging, point of contact for site and technical issues related to Shopify
  • Art For Life 4 Kids
    Art Instructor
    Art For Life 4 Kids Jun 2019 - Feb 2020
    Burlington, Ontario, Canada
    Teaching painting classes with a focus on abstract art. Classes would include an introduction to abstract art, a live painting demonstration and guidance throughout the class for technique and general assistance
  • Ignitionone
    Optimization Manager
    Ignitionone Jul 2017 - Sep 2018
    Toronto, Ontario, Canada
    Managing programatic ad campaigns on desktop, mobile and tablet devices. Leveraging campaign data on social media platforms such as Facebook. Optimizing towards client goals such as CPA, ROA, CPC and volume fulfilment. Optimizing campaigns through utilization of data analytics, in-depth analysis and weekly team sync ups
  • Rubicon Project
    Optimization Manager
    Rubicon Project Jul 2015 - Jul 2016
    Toronto, Ontario, Canada
    *acquired by Ignition One* Managing programatic ad campaigns on desktop, mobile and tablet devices. Leveraging campaign data on social media platforms such as Facebook. Optimizing towards client goals such as CPA, ROA, CPC and volume fulfilment. Optimizing campaigns through utilization of data analytics, in-depth analysis and weekly team sync ups
  • Chango
    Team Lead, Optimization Manager
    Chango Nov 2012 - Jul 2014
    Toronto, Ontario, Canada
    *acquired by Rubicon Project* Managing team of 4 optimization managers. Interviewing and onboarding of all new hires. Leading weekly team meetings to discuss current goals, accounts, troubleshooting and additional training. Leading UI demonstrations for prospective new clients. Continuing to manage own campaign workload of larger clients.
  • Chango
    Optimization Manager
    Chango May 2012 - Nov 2012
    Toronto, Ontario, Canada
    Managing programmatic ad campaigns on desktop, tablet and mobile devices. Leveraging campaign data on social media platforms such as Facebook. Optimizing towards client goals including CPA, ROA, CPC and volume fulfilment.
  • Adconion Media Group
    Campaign Manager
    Adconion Media Group Sep 2011 - May 2012
    Toronto, Ontario, Canada
    Responsible for delivery on all CPM, CPC, CPA, social and pre roll campaigns. Uploading, testing and preforming quality assurance testing on all creative. Working with account management and sales teams to ensure client goals are met, understood and accomplished
  • Postmedia Network Inc.
    Team Lead, Account Specialist Digital
    Postmedia Network Inc. May 2011 - Sep 2011
    Toronto, Ontario, Canada
    Leading a team of 6 Account Specialists including training of all new hires. Chairing weekly department meetings and representing team at corporate gatherings. Overseeing team operations and client services .
  • Postmedia Network Inc.
    Account Specialist Digital
    Postmedia Network Inc. Jun 2010 - May 2011
    Toronto, Ontario, Canada
    Monitoring and optimizing campaign delivery. Assisting sales team during client proposals and RFPs. Assisting sales team with client inquires: avails, billing, reporting and contract management
  • Suite 66
    Campaign Manager
    Suite 66 Oct 2008 - Jun 2010
    Toronto, Ontario, Canada
    Tracking and delivery of 25+ campaigns per month. Working closely with sales and support staff to ensure strong campaign CTR goals. Assisting sales team with client proposals and media plans. Maintaining client reporting and contract management
  • Suite 66
    Publisher Support & Ad Operations
    Suite 66 Apr 2008 - Oct 2008
    Toronto, Ontario, Canada
    Performed site scouting for media planning. Building campaigns for major brands within the Right Media Exchange. Tracking both site specific and network campaigns through platforms such as EyeReturn and DART. Optimization of both CPM and CPC network campaigns

Alison Mccarthy Education Details

Frequently Asked Questions about Alison Mccarthy

What company does Alison Mccarthy work for?

Alison Mccarthy works for Burlington Downtown Business Association

What is Alison Mccarthy's role at the current company?

Alison Mccarthy's current role is Marketing Manager.

What schools did Alison Mccarthy attend?

Alison Mccarthy attended Centennial College.

Who are Alison Mccarthy's colleagues?

Alison Mccarthy's colleagues are Dareen Kuchma.

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