Alison Babb (Mckinnie)

Alison Babb (Mckinnie) Email and Phone Number

Product Marketing Manager @ Sandboxx | Product Positioning, Roadmap Prioritization, GTM Strategy @ Sandboxx
arlington, virginia, united states
Alison Babb (Mckinnie)'s Location
Kearney, Missouri, United States, United States
Alison Babb (Mckinnie)'s Contact Details

Alison Babb (Mckinnie) work email

Alison Babb (Mckinnie) personal email

n/a
About Alison Babb (Mckinnie)

As a Product Marketing Manager at Sandboxx, I help translate complex technical concepts into tangible stories that resonate with existing and prospective Sandboxx users. I specialize in developing buyer personas, conducting market and competitive research, creating innovative go to market strategies, campaign creation and promotional efforts by product line, prioritizing the product roadmap, and acting as a bridge between Product and Marketing teams. I have successfully increased user retention, engagement, and conversion rates through multi touchpoint nurture campaigns and other paid marketing. I love being the bridge between sales and product teams, and the end user, and I am passionate about delivering value and impact through innovative and user-centric solutions.

Alison Babb (Mckinnie)'s Current Company Details
Sandboxx

Sandboxx

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Product Marketing Manager @ Sandboxx | Product Positioning, Roadmap Prioritization, GTM Strategy
arlington, virginia, united states
Website:
sandboxx.us
Employees:
38
Alison Babb (Mckinnie) Work Experience Details
  • Sandboxx
    Senior Product Marketing Manager
    Sandboxx Dec 2022 - Present
    Virginia Beach, Virginia, United States
    I help translate complex technical concepts into tangible stories that resonate with existing and prospecting Sandboxx users. * Develop buyer personas, conduct market and competitive research.* Support go to market strategy, campaign creation and promotional efforts by product line* Prioritize the product roadmap and act as a bridge between Product and Marketing teams* Write a variety of channel messaging and develop positioning strategies
  • Sandboxx
    Product Marketing Manager
    Sandboxx Mar 2022 - Dec 2022
    Remote
  • Trelora Real Estate
    Product Marketing Manager
    Trelora Real Estate Jan 2021 - Mar 2022
    Denver, Colorado, United States
    * I develop and implement national marketing strategy in collaboration with Marketing, Product, and Sales teams.* Manage and optimize lead generation campaigns across an evolving set of digital and traditional channels to increase Trelora’s ability to cost-effectively reach new clients * I seek to evolve Trelora's brand voice, by writing compelling ad and SEO content with clear calls to action for prospective customers and organic traffic. * Maintain accurate budgets and tracking to… Show more * I develop and implement national marketing strategy in collaboration with Marketing, Product, and Sales teams.* Manage and optimize lead generation campaigns across an evolving set of digital and traditional channels to increase Trelora’s ability to cost-effectively reach new clients * I seek to evolve Trelora's brand voice, by writing compelling ad and SEO content with clear calls to action for prospective customers and organic traffic. * Maintain accurate budgets and tracking to ensure our marketing spend is targeted and efficient.* Oversee strategic partner relationships for company marketing and lead generation * Collaborate with Sales and Realty teams to maintain alignment throughout the customer journey.* I work to build awareness around the way Trelora puts the client first, and does things differently. Show less
  • University Of Iowa Health Care
    Product Marketing Manager
    University Of Iowa Health Care Oct 2018 - Jan 2021
  • Pathfinder Systems Incorporated
    Product Marketing Manager
    Pathfinder Systems Incorporated Jun 2014 - Oct 2018
    Kansas City, Missouri Area
    Founded in 1975, Pathfinder Systems is a leader in the manufacturing of industrial noise enclosures, silencers, inlet filters, check valves, and weighted relief valves. We are committed to quality products, service, engineering and competitive pricing through a custom design process that ensures you only pay for what you need.I provide value to my connections through product offerings that result in increased system reliability and capacity, assistance in minimizing wear on system… Show more Founded in 1975, Pathfinder Systems is a leader in the manufacturing of industrial noise enclosures, silencers, inlet filters, check valves, and weighted relief valves. We are committed to quality products, service, engineering and competitive pricing through a custom design process that ensures you only pay for what you need.I provide value to my connections through product offerings that result in increased system reliability and capacity, assistance in minimizing wear on system components and overall reduce energy usage at the most competitive price on the market. Show less
  • Rockwell Collins
    Communications Specialist
    Rockwell Collins Jan 2014 - Jun 2014
    Cedar Rapids, Iowa Area
    I work within operations to develop communications (emails, press releases, newsletters, etc.) for various departments that are sent both domestically and internationally to 1000+ employees. I have had the opportunity to lead and analyze focus groups to improve these communications, as well as serve as a communications liaison and core team member for one of the companies largest events, its Annual Supplier Conference. I have also greatly enjoyed being a committee member of the United Way… Show more I work within operations to develop communications (emails, press releases, newsletters, etc.) for various departments that are sent both domestically and internationally to 1000+ employees. I have had the opportunity to lead and analyze focus groups to improve these communications, as well as serve as a communications liaison and core team member for one of the companies largest events, its Annual Supplier Conference. I have also greatly enjoyed being a committee member of the United Way campaign, and department Engagement and Empowerment team, both of which have allowed me to use my sales skills to raise funds for charity, as well as bring people together in various social events. Show less

Alison Babb (Mckinnie) Skills

Time Management Microsoft Excel Data Entry Microsoft Office Powerpoint Microsoft Word Customer Service Event Planning Public Speaking Teamwork Marketing Communication Management Google+ Leadership Organization Skills Twitter Problem Solving Social Media Customer Satisfaction Critical Thinking Google Adwords Interpersonal Skills Google Analytics Facebook Online Marketing Team Leadership

Alison Babb (Mckinnie) Education Details

Frequently Asked Questions about Alison Babb (Mckinnie)

What company does Alison Babb (Mckinnie) work for?

Alison Babb (Mckinnie) works for Sandboxx

What is Alison Babb (Mckinnie)'s role at the current company?

Alison Babb (Mckinnie)'s current role is Product Marketing Manager @ Sandboxx | Product Positioning, Roadmap Prioritization, GTM Strategy.

What is Alison Babb (Mckinnie)'s email address?

Alison Babb (Mckinnie)'s email address is al****@****owa.edu

What schools did Alison Babb (Mckinnie) attend?

Alison Babb (Mckinnie) attended University Of Cape Town, University Of Northern Iowa.

What are some of Alison Babb (Mckinnie)'s interests?

Alison Babb (Mckinnie) has interest in Social Services, Children, Environment, Education, Agriculture, Management Training, New Technologies, Hiking, Sports, Arts And Culture.

What skills is Alison Babb (Mckinnie) known for?

Alison Babb (Mckinnie) has skills like Time Management, Microsoft Excel, Data Entry, Microsoft Office, Powerpoint, Microsoft Word, Customer Service, Event Planning, Public Speaking, Teamwork, Marketing, Communication.

Who are Alison Babb (Mckinnie)'s colleagues?

Alison Babb (Mckinnie)'s colleagues are Samuel Sorenson, Tory Rich, Dilshan Samaraweera, Andrea Malijan, Eric Pluntze, Abby Smith, Gary Mcguire.

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