As part of Freddie Mac's corporate Public Relations team, I help our Talent Acquisition partners achieve their recruiting goals through digital content strategy that drives awareness, engagements and job applications.• Develop and execute marketing strategy end-to-end for 2024 university recruitment cycle.• Lead production of "Home to More" LinkedIn Live event series to raise awareness of Freddie Mac career opportunities and generate quality leads.• Manage employer brand presence across online job search platforms including Glassdoor, Indeed and LinkedIn.• Write compelling copy and design visually-appealing graphics for LinkedIn and Instagram posts, careers website blogs and talent community newsletters. • Lead reporting on social media performance; monthly, quarterly and annually. Talent acquisition content has consistently garnered record engagements. • Collaborate with business partners to plan and implement paid media strategy.

Top Accomplishments: • Wrote scripts for two Telly Award-winning videos (2022 Sizzle Reel and 2019 Recruitment Video).• Led creative concepting for recruitment strategy that resulted in record number of applicants.