Alison Patey Email & Phone Number

London, England, United Kingdom

Responsible for the design, coordination and execution of Sales Enablement programs & events and management reporting. These programs include demand gen, product knowledge & updates, annual sales kick-off and other events, selling skills, company expectations and other adhoc programs required to equip the sales force with the knowledge & skills to achieve their goals.

Reading, United Kingdom

Planned and managed the marketing strategy – this includes digital, content, direct and campaign based marketing initiatives. Field Marketing – planned and delivered effective lead generation activities (inbound and outbound campaigns). Organised user meetings and attendance at Industry events. Managed a small marketing team

Collaborated closely with Sales Excellence and Global Sales Management, and with Field and Corporate Marketing to create and maintain an extensive range of marketing and sales enablement material.Development of global marketing communication plans for a wide portfolio of products and solutions, to support the organisation’s strategic goals and align to business objectives in various industry sectors. This involved both internal and external communication plans.Managed a team of… Show more Collaborated closely with Sales Excellence and Global Sales Management, and with Field and Corporate Marketing to create and maintain an extensive range of marketing and sales enablement material.Development of global marketing communication plans for a wide portfolio of products and solutions, to support the organisation’s strategic goals and align to business objectives in various industry sectors. This involved both internal and external communication plans.Managed a team of six product marketing professionals to create and implement Product Launch Plans and through-life promotional activity, including all offline content and the development of a digital marketing plan covering microsites, webinars, landing pages and social media activity. Worked with internal and agency design teams to ensure the creation and consistent delivery of strong and compelling messages.Led a transformation programme to modernise the product marketing team from a focus on marketing communications to a comprehensive product marketing role, including the development of buyer personas, buyer journeys, the review of buying cycles and the introduction of solution and product handbooks – ensuring that the customer is always at the centre of marketing. Show less

Defined and executed a full programme of corporate sponsored events, including theming and brand development, venue selection, delegate recruitment, speakers and sponsors liaison, and on-site management. Managed and executed Global Press Relations activities. Managed the global advertising programmes for all product and solution portfolios.

Responsible for the full marketing mix from new product development to pricing, distribution channels to competitor analysis, event management, creation of marketing material and PR.

Produced and delivered a marketing communications plan that ensured that the full promotional mix was used effectively to communicate key messages to the core market segments. Collaborated with Sales Management on a sales excellence and education programme to ensure full support for the sales team for target achievement, including comprehensive content creation. Monitored and optimised effectiveness of all the marketing activities. Further developed the customer relationship marketing… Show more Produced and delivered a marketing communications plan that ensured that the full promotional mix was used effectively to communicate key messages to the core market segments. Collaborated with Sales Management on a sales excellence and education programme to ensure full support for the sales team for target achievement, including comprehensive content creation. Monitored and optimised effectiveness of all the marketing activities. Further developed the customer relationship marketing activities – with specific responsibility for CRM upgrades and custom development Show less

Developed and delivered the marketing communication goals and objectives in the UK. Managed multiple campaigns across a range of channels, to ensure they were delivered on time and within budget. Managed the marketing agencies including advertising and literature generation.

Bachelor Of Journalism And Media Studies, Journalism & Linguistics

Postgraduate Diploma In Marketing, Marketing

Professional Marketing Qualification, Marketing