Alison Phan Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Worked closely with project stakeholders translating user needs, defining the business and system requirements.Creating user journey maps, process/workflow diagrams, specifications, strategy documentation, business case, test specifications.Build swimlanes to understand associating departments and teams affected by changes throughout the CDW.ca domainStrategizing with both Marketing and Partner Product Management to bring optimal user and business needs.Create eBlast that are sent B2B, along with e-mail strategies to improve performance along with revenue gain.Organized and facilitated workshops on how our analytics system can improve and articulate the benefits of the data.Build vendor product landing pages on Adobe Experience Manager.Analyze on domain KPIs for digital campaigns to boost marketing traction, by strategizing how lead gen forms are best captured to heat mapping the engagement individual custom landing pages are performing. Providing best practices and recommendations for the team across all platforms.Monitor and support CDW website to ensure all vendor product pages are available and weblinks are accessible. Test include:Product QA – ensuring product makes sense on page (can we think of a better way to say this), image is correct, URLs are leading to appropriate locations. Standardizing/Responsive screen size – ensuring regardless what platform or screen the site is being viewed on that the end-to-end experience is consistent throughout.AODA compliant on-domain experience.

Toronto, Canada Area

Manage design creation for digital/social mass marketing.Worked closely with project stakeholders translating user needs, defining the business and system requirements.Creating user journey maps, process/workflow diagrams, specifications, strategy documentation, business case, test specifications.Strategizing with both Marketing and Partner Product Management to bring optimal user and business needs.Create eBlast that are sent B2B, along with e-mail strategies to improve performance along with revenue gain.Organized and facilitated workshops on how our analytics system can improve and articulate the benefits of the data.Build vendor product landing pages on Adobe Experience Manager.Analyze on domain KPIs for digital campaigns to boost marketing traction, by strategizing how lead gen forms are best captured to heat mapping the engagement individual custom landing pages are performing. Providing best practices and recommendations for the team across all platforms.Monitor and support CDW website to ensure all vendor product pages are available and weblinks are accessible. Test include:Product QA – ensuring product makes sense on page (can we think of a better way to say this), image is correct, URLs are leading to appropriate locations. Standardizing/Responsive screen size – ensuring regardless what platform or screen the site is being viewed on that the end-to-end experience is consistent throughout.AODA compliant on-domain experience.

Graphic Designer / UX/UI Designer for numerous individual projectsFull Branding and design for the client: Le Unghie Nail & Spa Web Development - E-commerce, Creation of Profiles and Portfolios. Created an e-commerce website developed entirely using WordpressDeveloped and created a design for a client using Shopify. All websites were developed through the use of HTML, CSS, and JQuery. Photography / Videography

Toronto, Canada Area

Manage design creation for digital/social mass marketing.Worked closely with project stakeholders translating user needs, defining the business and system requirements.Creating user journey maps, process/workflow diagrams, specifications, strategy documentation, business case, test specifications.Strategizing with both Marketing and Partner Product Management to bring optimal user and business needs.Create eBlast that are sent B2B, along with e-mail strategies to improve performance along with revenue gain.Organized and facilitated workshops on how our analytics system can improve and articulate the benefits of the data.Build vendor product landing pages on Adobe Experience Manager.Analyze on domain KPIs for digital campaigns to boost marketing traction, by strategizing how lead gen forms are best captured to heat mapping the engagement individual custom landing pages are performing. Providing best practices and recommendations for the team across all platforms.Monitor and support CDW website to ensure all vendor product pages are available and weblinks are accessible. Test include:Product QA – ensuring product makes sense on page (can we think of a better way to say this), image is correct, URLs are leading to appropriate locations. Standardizing/Responsive screen size – ensuring regardless what platform or screen the site is being viewed on that the end-to-end experience is consistent throughout.AODA compliant on-domain experience.

Richmond Hill, Ontario

Built and developed e-commerce strategy and established online take-out ordering system. Website built using HTML and CSS. Prototyping utilized JQuery to mimic the effect of adding and removing to cart.Once approved back end was hosted and uploaded through Shopify.Managed Social Media accounts (Instagram, Facebook and Yelp).Communicated to other teams what design/development would need to align to the overall goal. Provided marketing approaches to increase brand awareness.Developed interactive creative content. Led initiative for rebranding Yu Seafood.Provided photography and videography for advertisements, events and social media.

Graphic Design, Design And Applied Arts, 3.0

Bachelor Of Arts - Ba, Design

A double major in YSDN and Psychology. ** Incomplete

Computer Science

Activities and Societies: HTML, CSS, JQuery, ReactJS, Json, Bootstrap, Media Queries, and more