Alison Schmitt Email & Phone Number

Phoenix, Az, Us

Phoenix, Arizona, United States

- Advanced the way we work, think, and strategize for our clients by being a catalyst for idea sharing and cross-department collaboration to deliver integrated solutions that solve our clients’ key marketing challenges. - Developed revenue generation and marketing strategies, including product positioning, to positively impact customer experience and retention and ultimately led to significant increases in top line revenue and retention. - Achieved a significant YOY decline in attrition in first year- Guided and supported our team of Account & Project Managers who act as the day-to-day client liaisons and ensure strategic thought-leadership, consistent delivery and positive partner experiences as well as the Public Relations team. - Structured and negotiated client agreements to ensure partnership success through communication, collaboration and transparency. - Analyzed industry, market and economic trends in order to proactively guide discussions and drive growth among existing accounts and earn partner trust as a thought-leader in the marketing and advertising space.

Phoenix, Arizona Area

- Provided strategic oversight on many of the agency’s key accounts and maintained an 80+ NPS score among those clients by ensuring objectives were met and leveled up to the key objectives identified. - Led, guided and supported a team of Account & Project Managers who acted as the day-to-day liaisons and ensured consistent delivery and positive partner experiences through proactive communication, exceptional organization and strategic thinking. - Further developed expertise across marketing disciplines including Brand Strategy, Digital Media, SEO, UX and Web Development, Public Relations, Content Strategy and Social Media.- Acted as internal client advocate through collaboration with the leaders of all disciplines within the agency to provide critical thought, feedback, strategic direction and suggestions to ensure client expectations were exceeded. - Utilized the Agency Agile process in order to manage the full life-cycle of retainer/project relationships, and ensure client objectives were met on time and on budget.

Scottsdale, Az

Killer is a dedicated Tier 3 Automotive Advertising Agency- Established and built new division focused on Tier 3 Automotive focused on bringing a new and fresh advertising perspective to auto dealers by becoming their trusted marketing "arm" and creating integrated marketing campaigns customized to fit each client's needs. - Hand-picked, trained and developed the media, operations and creative departments to ensure top level experience for key accounts, growth of client portfolio and to achieve revenue and profitability targets.- Collaborated with Executive Leadership team to implement a people-focused culture, create a formal review process and roll out new agency-management software. - Led new business acquisition team; conducted in-depth client business analyses and oversaw the pitch process for new prospects. Successfully negotiated new client contracts and set up the company for win-win results and long-term partnerships including the development of a 30-60-90 day plan for new clients to ensure a successful transition. - Provided marketing and business consulting services for C-level and VP/GM clients; developed relationships with key influencers in order to better understand and solve for key business and marketing challenges. - Drove integrated client campaign execution and special projects and ensured media and creative strategy were cohesive and producing the necessary results for each client.- Provided creative direction of graphic design, digital and traditional creative projects in partnership with the team to ensure an effective, integrated marketing strategy and strong ROI.- Maintained strong relationships with clients, adapted to their needs and the current market conditions while providing strategic insights and recommendations through consistent communication, setting expectations and regular review of activity, sales data and analytics.

Phoenix, Arizona Area

- Consistently exceeded quarterly and annual revenue goals (2014: 104%; 2015: 110%; 2016: 105%, career billing: $30,000,000+). - Promoted to one of three Sales Consultants chosen to handle Cox Media Arizona’s top tier clients. Charged with developing long-term, multi-level relationships with partners to become their most trusted advertising partner.- Developed, managed and grew the largest key account (Berkshire-Hathaway Automotive) using a consultative selling approach.- Conducted in-depth business analyses to understand the key marketing challenges and performance indicators of advertising partners and created customized, data-supported solutions to achieve their goals.

Scottsdale Az

Studied client markets, competition, products and consumersConducted research on potential clients, historical information, possible magazine feature stories and media outlets

Scottsdale, Az

Maintained multiple client accounts, kept detailed task and time records, prepared weekly client service reportsNegotiated media placement and cost with print, radio and TV media and prepared insertion orders for eachParticipated in creative design of client ads and tracked advertising effectiveness

Tempe, Az

Coordinated and executed large projects including an incentive awards trip for employees, the building and distribution of over 5,000 safety policy manuals, planned and organized meetings and networking eventsInteracted with customers and employees and solicited feedback on projects