Supporting the acceleration of this incredible water technology into end users. Water is an essential resource that we take for granted in the UK (until a hosepipe ban occurs!). Our use of it is not efficient and nature and our environment suffers. This technology based on simple science improves the quality of the water, its absorption and therefore the health of the soil, reducing the need for so many chemicals now and into the future. I think that is pretty cool. So I am on a mission to help others discover this fascinating, affordable solution for those that use water as part of their business operations.

Working with The Herbtender to help bring the power of adaptogens to the people! Co-creating a motivating sales & marketing strategy to scale their business from start up to leader in the field of adaptogens. A purposeful band that is helping people to build natural resilience to the stresses of everyday life- all for less than the cost of a coffee each day....Amazing ingredients that support our mental wellbeing naturally, who wouldn't want to work on that? #ashwagandha #lionsmane #ginseng #reishi #cordyceps #chaga

Leading the sales and marketing strategy for B Corp FMCG challenger brand NIX & KIX. We are on a mission to demonstrate taste can be; low calorie, low sugar, no additives and 100% Natural in the sugar laden soft drinks category. Real fruit, sparkling water & whispers of spice extracts give our drinks their Zing!

‘Creating the Magic of Flavour Together’ is our vision at Bart, we are all about flavour and elevating meals to distinctive status using our knowledge and expertise in herbs, spices and ingredients. We have been sourcing and selling the very best ingredients since 1963 and were pioneers in bringing Fairtrade and Organic herbs and spices to the UK market. That entrepreneurial spirit still guides us today with relentless enthusiasm.Every recipe we develop, every seasoning we prepare, we do so with the utmost care and attention to detail, allowing the herbs and spices to sing. Whether it is a Ground Cinnamon from Sri Lanka, a Black Garlic paste, a Thai Green paste or Garam Masala spice blend, authentic depth of flavour is the ultimate measure.

We are on a mission to supercharge your day with the most nutrient-rich, foods nature has to offer. From the healthy goodness of Chia to the delicious indulgence of Cacao, our ethically sourced, organic superfoods bring tasty wellness from within. Superfoods is an exciting, fast growth category with massive potential, it is my responsibility to enable the UK's biggest supplier of superfoods to drive a step change in eating habits through an incredible brand promise and motivating proposition.

The Organic Trade Board is a movement of organic brands working together in a positive, collaborative space to make effective change. A group of likeminded businesses and professionals utilising their skills to develop strategies and communications programmes at a national level, to help consumers understand the benefits of organic food and drink.

Rare in these times- Pukka is an exceptionally fast growing FMCG challenger brand. Distributed to over 40 countries worldwide and virtually doubling turnover biannually, the pace is fierce coupled with entrepreneurial spirit. However Pukka's philosophy endures, ensuring consumers benefit from the natural power of organic plants whilst we nurture the farmers who grow them and protect our planet. My role is to facilitate the growth ambitions of Pukka within the UK and our key markets (US, Germany, Scandinavia, Japan and Australia) whilst ensuring we maintain our values and ethical philosophical beliefs. Key achievements include: - full brand review following quant and qual research, repositioning and extended architecture providing new distribution opportunities. - creation of a brand strategy (design, product, comms) to deliver the brand promise of Happier, Healthier Living through the Power of Organic Plants. - creating, embedding and managing a robust cross functional innovation process that is driven from consumer insight and has delivered Pukka's most successful selling teas to date contributing 12% of annual revenue. - adding £1m in incremental revenue with existing portfolio through astute category management - orchestrating a partnership with WWF UK supported by a fully integrated digital campaign that contributed £170K to WWF conservation projects and won a 2degrees Sustainability Champions Award for Best External Communications Campaign. Sit on the Committee for the Organic Trade Board (OTB) http://www.organictradeboard.co.uk/

Responsibility for strategic planning process, developing Sidcot’s customer value proposition within target UK and International markets. Identifying new sources and improving alliances with feeder avenues to achieve record student numbers providing 2% growth year on year in the midst of recession and a declining market. Managing the processes of data collation and reporting to focus marketing activity and improved return on investment by 15% between 2010 and 2011. Increased awareness of Sidcot through an integrated on and off line strategy focussed heavily on customer relationship management, measured through a 30% year on year growth in enquiries and 75% increase in web hits.Sit on the Executive Committee for AMDIS (Admissions and Marketing Development in Independent Schools).

Entering a partnership to purchase a pub restaurant, the Lade Inn www.theladeinn.com, developed a business plan to secure £500K finance, a cost effective marketing plan that increased turnover by £140K in year 2 and added a second revenue stream that contributed £75K in its 3rd year.www.theladeinn.com

Drove Diageo Australia's number 1 brand Bundaberg Rum's trade marketing activity delivering 28% annual growth and contributing to $100 million CAAP. Multi-state business unit communications. Effective and efficient use of the $4 million budget in facilitating state commercial goals whilst maintaining ‘Bundy’ brand equity. Managed the tender process for Diageo Australia’s trade marketing just in time print procurement that would enable state teams to access artwork signed off to brand guidelines.

Moving from sales into brand management on Blossom Hill & Piat d’Or. Creation of 5 year strategy that included restructure of the architecture, re-launch and new product development coupled with a successful sales strategy. Piat moved from 400,000 cases to 1.1 million cases and Blossom Hill red rocketed to number 1 wine. Maintained the number one French wine position and drove Piat to number 9 in the UK market from 12. (The only French wine in the top 15).

Trained as a Primary School teacher at Uni and got a job in the school of my final teaching placement- an excellent school in Friern Barnet, London.