Erie County Agricultural Society/Erie County Fair/The Fairgrounds

• Supported all aspects of marketing for Butler/Till and the Brand Cool acquisition; including paid, earned and owned assets (SEM, print, public relations, conference strategy, sell sheets, social media, websites, blog content) • Lead a team of six professionals managing agency social media channels • Managed inbound leads from initial contact through to scope of work development, client onboarding and final transition to the Client Services team • Collaborated on outbound lead engagement (proposals, pitches) with the Vice President of Engagement• Strategically wrote agency proposals with cross functional leadership teams • Collaborated with Creative Services Team to manage brand assets, campaign development, and website strategy • Accomplishments: Hosted agency’s first press conference; developed agency’s first sales & marketing report; managed external communications for agency’s first acquisition; secured agency’s first Ad Age award (Best Places to Work in Marketing & Media 2015)

-Manage agency marketing initiatives and brand development strategy including website & digital engagement, social media engagement, and content marketing strategy-Manage agency public relation efforts including speaking engagements, event planning, and press relations-Oversee new client on-boarding and relationships-Lead local new business opportunities including prospecting and pitch development-Assist in national new business opportunities including research, writing proposals, and pitch development

-Processed vendor invoices-Communicated with outside vendors and inside media team to resolve discrepancies-Assisted in agency efforts to move all invoicing to electronic through the development of a database and tracking of success with each vendor

-Designed marketing collateral for new prospect meetings-Assisted in the development of a print and e-mail business-to-business marketing campaign-Assisted in web-page development; Wrote and edited copy for company website-Scripted company video and twelve sales team introduction videos

-Performed industrial market research for the sales agents, tracked new business leads in various markets-Utilized networking databases to attain lead names and company contact numbers for new sales agents-Moderated conference calls; Note-taker; Created action-item follow-ups for each sales representative