Alison Clarke Email & Phone Number

Waterloo, On, Ca

OpenText enables organizations to gain insight through market-leading information management solutions, on-premises or in the cloud. The proven OpenText model of deeply embedding content into process in applications from SAP, Microsoft, Salesforce or other lead applications enhances insight, productivity and governance, forming the information backbone for modern work.As Director of Product Marketing, my team of senior-level product marketers focus on OpenText solutions for IDP/capture, archiving, information governance, integration to Microsoft 365, and digital process automation. Products include: InfoArchive, Core Archive for SAP, Intelligent Capture, Core Capture and Core Capture for Salesforce, AppWorks, and Extended ECM/Documentum integrations for Microsoft, I previously led the team responsible for Content Services Platforms including Core Content, Core Case Management, Extended ECM, Content Suite and Documentum, and Documentum Life Sciences Solutions.Accomplishments- Deep domain expertise in content management, digital process transformation, and information governance supported by intelligence and automation.- Evangelize content services solutions to analysts consistently maintaining market leader status with Gartner and Forrester for 17 years running. - Develop messaging, positioning and enablement to differentiate OpenText Content Services products and solutions.- Develop programs & campaigns designed to modernize and cross-sell to a large install base as well as designed to acquire new logos. - Emphasis on developing customer champions to speak to analysts, at events and to the media.- Extensive focus on sales enablement initiatives including sales plays, win/loss analysis, competitive analysis.- Lead the team through quarterly updates and new product launches.- Active thought leader and social amplifier with an audience of 4000+.

Waterloo Powering Technology Waterloo #WPTWat (fka CanWIT Waterloo Region #WatWIT). Our vision is to inspire, support, elevate and empower women in technology personally, professionally and together as a community.

Konstanz, De

Developed strategic marketing plans to increase brand awareness and optimize sales, profitability and competitive position of a suite of DSD software products managed within the corporate context of providing full supply chain management solutions. Owned, developed and delivered product specific content, positioning, and key messages ensuring value propositions and key differentiators were effectively conveyed and resonated with both internal and external audiences.

Developed and executed marketing programs designed to drive cross-sell of SCM software for wholesales and distributors of beer, wine and spirits and soft drinks in the North American market. Emphasis on customer marketing activities including user groups, conferences, and customer success programs.

Communication Studies, Communication And Media Studies

Effective Product Marketing

Marketing