Alison Clements Email & Phone Number

London, England, United Kingdom

East Sussex

As a Senior Copywriter within the Content Department at marketing agency Fieldworks Marketing my focus is creating thought leadership market reports, articles, e-newsletters and social media posts on behalf of clients. In this content management role I also write extensively for our retail technology news and trends site www.retailconnections.co.uk as well as our company website www.fieldworksmarketing.co.uk.Our specialism at Fieldworks is retail technology, and we support global leaders in this highly competitive and fast-moving industry with the aim of providing content for their websites, social channels and marketing materials. Themes covered include the future of retail stores, in-store and digital marketing, the impact of automation, cyber security and the rise of artificial intelligence in retail. On behalf of clients I work to creative briefs to craft compelling narratives that reflect how they can help retailers adapt to the new retail landscape. Recent projects include a Health & Beauty industry eBook looking at the future of wellbeing stores globally, a Christmas Peak Trading Guide, and a market report on China's 'New Retail' phenomenon. Key responsibilities include client liaison, devising campaign concepts, researching and writing market reports and ebooks, writing for SEO, writing B2B and B2C press releases, working with designers and video producers, proof reading and copy editing, project management, content scheduling and web and social media analytics and reporting. Many of our clients are international so I support the translation process for most content produced. I work cross-functionally and collaboratively with clients' sales, events, digital marketing, CRM and PR teams, and with Fieldworks' internal PR and digital marketing teams. I use Microsoft Office, WordPress, PhotoShop, Buffer.

Haywards Heath

Reporting directly to the Head of Communications, my role was to support the development and delivery of the union's content strategy - writing and preparing news, features, advice articles, podcasts and videos for digital and print channels, ensuring copy and images were fit for purpose, demonstrating brand values, and driving engagement. For accessibility for all, I learnt to ensure the NAHT website and other communications channels were WCAG 2.1 compliant. Using Dotmailer, I wrote, built, tested and sent regular email communications - in particular the weekly NAHT newsletter - keeping NAHT's 29,000 members informed of current education policy and the top level campaigning work of the organisation. Working with the team to plan, contribute to, and proof-read the quarterly magazine was an important part of my role, as was using social media (@NAHTnews) to support messaging to members, and reporting and analysing web traffic and email open rates. I enjoyed working closely with colleagues across the organisation, in Policy, Press, Marketing and Advice.

London, United Kingdom

As Editor of eDelivery I managed the content and performance of this online trade title and associated reports, catering for an audience of international professionals who support multichannel retail. In the role I produced news, features, white papers, and a weekly email newsletter covering the latest developments in retail operations, logistics, warehousing, packaging design, customer support and financial strategy. Articles examined how multichannel businesses from Amazon to Zara are adapting their services to the demands of digital consumers, and I covered how companies such as Collect Plus, Doddle, Hermes and DPD are rising to the challenges of home delivery. The role involved building a social following on Twitter and LinkedIn, and liaising closely with sales, marketing and events colleagues.

Brighton

Generating, writing and publishing original content for a range of marketplace and recruitment websites within Friday Media Group. All content was designed for niche audiences, and was outcome-led, optimised for usability and SEO, and measured for success using Google Analytics. As part of this content management role, I commissioned articles from external experts and bloggers, wrote and edited email marketing content, and worked with SEO colleagues to ensure content met traffic, SEO, accessibility and engagement targets. Social media content and monitoring was also an important part of the drive to build brand awareness and reach new audiences.

Brighton

Working full time for 8 years as a successful freelance business journalist, copywriter and web editor, my regular work came from Retail Week, Times Online, The Grocer, The Bookseller, Drapers, HR Magazine and Internet Retailing. I also took on corporate copywriting projects for Land Securities, Barclaycard, the RAC, Capital Shopping Centres and many more. I was commissioned regularly by communications specialist Caburn Hope for large marketing and employee communication projects, including an Employee Recognition document, Corporate Social Responsibility reports and Tone of Voice branding guides. Through this work I learnt the importance of adhering to very specific briefs, listening to the requirements of clients, understanding organisations' different brand values and managing projects through many different stages of approval.Links: http://www.drapersonline.com/alison-clements/1200148.biohttp://www.retail-week.com/alison-clements/1142.contributorhttp://www.hrmagazine.co.uk/article-details/social-media-and-recruitment-time-for-a-coherent-hr-strategy

London, United Kingdom

As features editor my focus was writing, commissioning, and editing features and new analyses for the 6 to 10 page features section of the retail industry's leading trade magazine. I also produced special reports on consumer trends, fashion and textiles, ecommerce, store design, supply chain, payment security technology, and staffing and recruitment issues. The job also required me to organise and host round table discussions, attend and report back on industry events such as launches, conferences and industry awards ceremonies, and maintain high level industry contacts. Day-to-day duties also included introducing new feature formats, overseeing images, managing production quality, proof-reading, sub-editing and copy editing, managing a budget, working with freelancers and photographers for the best quality work, chasing copy and processing invoices. I also deputised for the editor Neill Denny, in his absence.

London, United Kingdom

As a reporter I was breaking exclusive business stories, covering the emergence of internet shopping, high profile mergers and acquisitions, and the growth of global retail.

London, United Kingdom

Directing, recording and editing professional actors at the RNIB's central London recording studios. The RNIB Talking Books service produces unabridged audio books for thousands of blind and partially-sighted library members.