Alison Cocker Email & Phone Number

Bolton, England, United Kingdom

Led the development and implementation of the marketing strategy and associated campaigns to extend reach and raise awareness of the range of services Guide Dogs provides to the blind and partially sighted amongst new audiences of potential customers and the professionals who support them.

Manchester, United Kingdom

Responsible for the overall marketing strategy and its implementation to drive new customer growth, retention and reactivation across the core accountancy and tax products.

Led a small team to work across the business unit to develop marketing strategy, and drive consistency in the positioning of our offer to key partners, grant and contract funders in order to support business development within the following sector portfolios: Schools and Skills; Higher Education and Science and Society.

Manchester

Responsible for leading the marketing planning team in working with the wider marketing department, business development teams and colleagues across the education arm of the Education and Society business unit to ensure that marketing activity i) meets an identified market and user need ii) has a clear and distinct proposition and messaging and iii) can.

Manchester, United Kingdom

Based within the Education and Society business unit of the British Council. Tasked with supporting the shift to marketing being audience rather than product led and working with the Education programme, sector teams and business development functions to bring this to life.

Responsible for both campaign delivery and the strategic direction for partnerships within the consumer side of the Bupa UK business.

Responsible for the delivery of The Co-operative Membership proposition [loyalty scheme] to members with specific responsibility for I) the definition and delivery of the strategy for the provision of third party offers as part of the loyalty scheme using offline and online channels including website, email, direct mail and magazine formats to deliver.

Responsible for the strategic, marketing and operational delivery of The Co-operative Membership [loyalty scheme] brand and proposition within the Co-operative Banking Group, from internal communications and training and the promotion of the scheme in customer facing materials, to the technical delivery of the banking element of the loyalty payment to.

Led the customer experience development process to align to the business strategy, including mapping and analysis of customer touchpoints and experiences across sales and service interactions, designing and developing process improvements across key products and managing the customer experience through periods of change including brand integration to.

Responsible for the creation and delivery of comprehensive UK competitor analysis covering strategy, structure, financial results, operations, market data, distribution channels, focussing on impacts to the MyTravel businesses and identification of expected future developments for competitors to allow both quick, tactical decisions and wider strategic.

Responsible for identifying and communicating key macro trends, insights and opportunities relating to consumers and markets in order to influence the development of the annual Retail Banking strategy and individual business and marketing plans and projects throughout the year for the Halifax and Bank of Scotland businesses and brands.

Created and implemented a framework to provide information on movements in the market, activity by competitors, impact on the business and possible responses, incorporating a feedback loop.Worked closely with legal and regulatory teams to provide input into ASA complaints and Oftel reviews.

Managed relationships with suppliers to provide the business with fixed line and internet services across two brands including writing and negotiation of new SLA’s, revision of costs, analysis of performance and management of support in implementation of major change in the infrastructure behind the business at a commercially sensitive time.

Apm Project Fundamentals, Project Management

Professional Post-Graduate Diploma In Marketing, Marketing

Bsc (Hons), Business Studies With General Management