Allison Cocker Email & Phone Number

Houston, Texas Area

• Manages agency PR team to overhaul the earned media strategy and develop relationships with national and local B2B and B2C media outlets resulting in a 864% increase in impressions within a year
• Leads email marketing strategy and content development for brand, drip, and loyalty campaigns that maintain at least a 13% open rate.
• Creates influencer campaign strategies and maintains positive influencer relationships to leverage continued content and increasing impressions by 140%
• Coordinates with vendor partners to develop and launch the brand’s first loyalty program and loyalty mobile app
• The loyalty program launched with a 91% adoption rate
• The loyalty mobile app holds a 40% adoption rate and maintains an 75% retention rate

Houston, Texas, United States

• Managed social media accounts for the brand and 85+ locations
• Lead in-house and creative agency teams to develop social media strategies
• Grew engagement by 709%
• Increased overall social following by 70% YOY
• Developed paid social media strategies for local and national campaigns that increased sales and achieved an average ROAS of 7.9 on national campaigns and 2.9 on local campaigns
• Wrote and proofed copy for blog, social media, website, advertisements and promotional collateral

Houston, Texas, United States

• Worked with in-house creative team to design and develop campaigns to support monthly sales initiatives
• Lead social media strategies and content development that increased engagement across all platforms, including Facebook, Twitter, Instagram, Pinterest and YouTube
• Spearheaded the company's first influencer marketing campaigns

Stillwater, Oklahoma, United States

• Devised and implemented the brand’s social media strategy and content for key platforms including Facebook, Twitter, and Instagram
• Spearheaded and piloted paid social media campaigns that doubled Facebook followers and drastically increased impressions
• Worked with in-house creative team to generate campaign concepts and copy for social media, advertisements, email blasts, and press materials

Bachelor Of Arts (B.A.), Strategic Communications

Activities and Societies: Phi Mu

International Advertising And Public Relations, Public Relations, Advertising, And Applied Communication, A

Three week long study abroad program in London.

High School