Allison Cocker Email & Phone Number

Houston, Texas Area

• Manages agency PR team to overhaul the earned media strategy and develop relationships with national and local B2B and B2C media outlets resulting in a 864% increase in impressions within a year• Leads email marketing strategy and content development for brand, drip, and loyalty campaigns that maintain at least a 13% open rate. • Creates influencer campaign strategies and maintains positive influencer relationships to leverage continued content and increasing impressions by 140% • Coordinates with vendor partners to develop and launch the brand’s first loyalty program and loyalty mobile app• The loyalty program launched with a 91% adoption rate• The loyalty mobile app holds a 40% adoption rate and maintains an 75% retention rate• Lead campaigns that resulted in the loyalty mobile app exceeding the companies download goals for the year by 150%• Works with in-house teams to create integrated campaign strategies and analyze the results for successes and improvements• Develops and implements loyalty campaigns with proven ROI• Loyalty members increased by 58% year over year• Oversees a local SEO management program which saw 60+% increase in Google Maps views and 20% increase in local listing views.• Reports monthly to senior leadership on campaign results and maintenance of loyalty program, mobile app, listings, PR, paid media, and guest retention• Manages the system advertising fund for the communications team including monthly reconciliation, reporting and maintaining ROI

Houston, Texas, United States

• Managed social media accounts for the brand and 85+ locations• Lead in-house and creative agency teams to develop social media strategies • Grew engagement by 709% • Increased overall social following by 70% YOY • Developed paid social media strategies for local and national campaigns that increased sales and achieved an average ROAS of 7.9 on national campaigns and 2.9 on local campaigns • Wrote and proofed copy for blog, social media, website, advertisements and promotional collateral

Houston, Texas, United States

• Worked with in-house creative team to design and develop campaigns to support monthly sales initiatives• Lead social media strategies and content development that increased engagement across all platforms, including Facebook, Twitter, Instagram, Pinterest and YouTube• Spearheaded the company's first influencer marketing campaigns

Stillwater, Oklahoma, United States

• Devised and implemented the brand’s social media strategy and content for key platforms including Facebook, Twitter, and Instagram• Spearheaded and piloted paid social media campaigns that doubled Facebook followers and drastically increased impressions• Worked with in-house creative team to generate campaign concepts and copy for social media, advertisements, email blasts, and press materials

Bachelor Of Arts (B.A.), Strategic Communications

Activities and Societies: Phi Mu

International Advertising And Public Relations, Public Relations, Advertising, And Applied Communication, A

Three week long study abroad program in London.

High School