A senior retail trade marketing manager, my passion is to unlock consumer desire for products to drive sales for global brands and retailers. I achieve this by delivering cohesive, audience-centric campaigns across all marketing channels.Well-versed in delivering digital and brand transformation for market-leading organisations, I head internal and external teams to craft audience-led brand assets, visuals and messaging for effective and measured omnichannel campaigns. I foster a collaborative team environment to test, learn and adapt with evolving media landscapes, share knowledge and support each other to achieve the common goal.Most recently, Head of Omnichannel Retail Marketing across ANZ, Japan and South Korea for Bose. Leading a small team of passionate, innovative and music loving marketers to bring to life the global Bose ‘Sound is Power’ strategy in each country. Leveraging shopper and market insights to support brand growth to connect music lovers to the immersive audio experience that is Bose through our top resellers.