👒 Alison Gray 👒 Email & Phone Number

Derbyshire Dales, England, United Kingdom

STRATEGIST I PRACTITIONER | PLANNER | CREATIVE I RESULTS FOCUSED |Whatever your marketing challenges and opportunities maybe, I might be able to help? Having worked in tourism (retail and tour operation), retail food and non-food, funerals, funeral financial planning, public transport and business support services there are so many successes to share and my skills and experience centre on ...* Strategic planning - where do you want to be and putting key steps in place… Show more STRATEGIST I PRACTITIONER | PLANNER | CREATIVE I RESULTS FOCUSED |Whatever your marketing challenges and opportunities maybe, I might be able to help? Having worked in tourism (retail and tour operation), retail food and non-food, funerals, funeral financial planning, public transport and business support services there are so many successes to share and my skills and experience centre on ...* Strategic planning - where do you want to be and putting key steps in place to get you there.* Campaign development, and implementation - multi-channel activity* Event Management including exhibitions, dinners, networking breakfasts etc.* Collateral development * Project Management * Monitoring and evaluating the effectiveness of activity - including making future recommendations * Communicating with stakeholders and developing appropriate action plans* Brand Management* Creative input and guidance for on and offline channelsAvailable now for one off assignments, part-time projects or fixed term contracts. For rates and further details, please contact me via LinkedIn.Not sure what you need - then just ask the question. I will then see how I can help. If I can't help you directly, I will be able to put you in contact with someone that can. Show less

Chesterfield

The Chamber provides business support, one-to-one advice and access to a plethora of events, conferences, dinners, forums, workshops and seminars for all sectors across Derbyshire, Nottinghamshire and Leicestershire. Responsibilities included brand mangement; development and implementation of marketing plans to retain/recruit membership and increase the take up of a wide range of product and services; event marketing and lead marketer for the annual Business Awards programme. Practical… Show more The Chamber provides business support, one-to-one advice and access to a plethora of events, conferences, dinners, forums, workshops and seminars for all sectors across Derbyshire, Nottinghamshire and Leicestershire. Responsibilities included brand mangement; development and implementation of marketing plans to retain/recruit membership and increase the take up of a wide range of product and services; event marketing and lead marketer for the annual Business Awards programme. Practical marketing tasks included digital management of several websites, social media channels, email campaigns and videos; production of marketing collateral, stationery and promotional items. I line managed a team of 3, including the communications & publications manager, and was lead marketer for several community specific projects. Show less

Sheffield, United Kingdom

Overall, the role was responsible for the initiation and delivery of the Marketing and Communications strategies, utilising an annual revenue budget of c £1.3m, and capital expenditure/bids of around £2m with the aim of improving the public image and making public transport the preferred travelling option in the region of South Yorkshire. Responsibilities included managing the provision of a central advice support and development service internally to staff, and externally to… Show more Overall, the role was responsible for the initiation and delivery of the Marketing and Communications strategies, utilising an annual revenue budget of c £1.3m, and capital expenditure/bids of around £2m with the aim of improving the public image and making public transport the preferred travelling option in the region of South Yorkshire. Responsibilities included managing the provision of a central advice support and development service internally to staff, and externally to stakeholders and partners where a marketing, communications, printing or multimedia/design element was required. Key duties included, but were not limited to:- Development, implementation of marketing/e-marketing/communication strategies.- Leadership and management of four separate departments with 18 staff.- Oversee the development, and implementation of the multiple branding portfolio.- Establish and enhance engagement with key stakeholders.- Lead and manage delivery of all aspects of the media and public relations activities.- Analyse, monitor and evaluate all activities and report on outcomes, and lessons learnt.- Continually monitor and benchmark competitors and customer requirements to improve performance or identify product/service developments.- Manage the effective utilisation of available budgets. Show less

Acted as an independent marketing consultant during this time.Worked voluntarily at St. Ann's Hospice, Heald Green, Cheshire sourcing sponsors and developing promotional plan for a big charitable event in 2010.

Manchester, United Kingdom

End of Life Planning is a separate division of the Co-operative's UK wide funeral business, with responsibility for selling and marketing pre-paid funeral lans to the consumer directly and through third party financial institutions. Member of the Executive Management Team with control of £1.5m budget and responsibility for devising and delivering annual online and offline direct marketing acquisition communications programmes, joint partner campaigns, consumer research and interpretation… Show more End of Life Planning is a separate division of the Co-operative's UK wide funeral business, with responsibility for selling and marketing pre-paid funeral lans to the consumer directly and through third party financial institutions. Member of the Executive Management Team with control of £1.5m budget and responsibility for devising and delivering annual online and offline direct marketing acquisition communications programmes, joint partner campaigns, consumer research and interpretation, brand development and campaign execution, event management (exhibitions, luncheons, press briefings etc.), writing and delivering new product training; developing effective stakeholder and key business partner relationships through pro-active engagement to drive forward delivery of annual sales and revenue targets. Manager and coach to four direct reports and key contact for all external media buying, creative services and print buying agencies. Show less

Manchester, United Kingdom

Working in the funeral industry's largest marketing team, the role involved liaising wth board directors, group operations and regional managers, other internal stakeholders, and marketing/PR/media buying agencies to launch a UK-wide integrated communications programme, Accountable for £3m marketing budget. Responsible for designing and implementation of Community Outreach programme, managing directories advertising (c.£1m annually), and developing new creative proposition and communication… Show more Working in the funeral industry's largest marketing team, the role involved liaising wth board directors, group operations and regional managers, other internal stakeholders, and marketing/PR/media buying agencies to launch a UK-wide integrated communications programme, Accountable for £3m marketing budget. Responsible for designing and implementation of Community Outreach programme, managing directories advertising (c.£1m annually), and developing new creative proposition and communication channels including radio and TV commercials. Also senior project leader of several significant ground breaking operational and product improvement projects both in the UK and Northern Ireland. Show less

Head Office - Wythenshawe

The primary role was to support store managers/operations team to develop rpre-post launch marketing plans. This incorporated the marketing input for instore improvements in departments such as chilled, confectionary, electrical mercandise, the home shopping service, non-food and driving greater food/petrol purchase ratios at selected stores.

Hq - Stoke On Trent And Throughout North West England

As a member of a small management team the role incorporated working with commerical, branch staff and holiday companies/suppliers to develop competitive campaigns with tight budgets across a range of product and services, at corpoate, regional and branch level.

London And Throughout Yugoslavia

As a former holiday company to Yugoslavia, Yugotours sold holidays in the UK via travel trade and public. The role included liaison with world Yugoslav Tourism offices, co-ordination of annual advertising & PR Plan, copy writing and creative support in brochure producition and working in partnership with the Sales teams to achieve and increase sales targets. Started in the business as Sales Supervisor - Travel Trade (Sep 86 to April 89)

Hq -Woking, Surrey

Digital Marketing - Update

Diploma In Interactive And Direct Marketing, Pass

Btec Hnc In Business Management - Distinction

Gce 'O'Levels And Cse'S, Engish Language, English Literature, Maths, Religious Education, Home Economics, Sociology, French

Activities and Societies: Prefect, and Librarian

Education record