Alison Ham Email & Phone Number

San Francisco, California, United States

• Collaborate with National Sales Director in aligning goals and objectives that deliver growth for to the national e-commerce landscape.
• Plan and execute all digital marketing campaigns and content optimization in 4 eCommerce channels, including Amazon.com, Costco.com, Walmart.com and Instacart.com
• Work with cross-functional teams to with global brand marketing and supply chain to help define go-to-market strategies from product concept to product launch through analysis and… Show more
• Work with cross-functional teams to with global brand marketing and supply chain to help define go-to-market strategies from product concept to product launch through analysis and research to meet customer needs
• Develop and deliver company-wise eCommerce promotional calendar and provide guidance on full-year investment plan for other B&M.com platforms Show less

Irvine, California, United States

• Leading Strategist of full life cycle product management of $10M Spigen Wearable Acc. Sales Division. Upon thorough market research, introduced new products of according to VOC initiatives, consumer demand and value.
• Successfully managed 20+ product lines across three business units: Smartwatch Case, Band and Stand. Built and maintained product roadmaps and competitive analysis.
• Collaborated with a… Show more Leading Strategist of full life cycle product management of $10M Spigen Wearable Acc. Sales Division. Upon thorough market research, introduced new products of according to VOC.
• Collaborated with a cross functional team to enhance existing product lines in: Amazon storage fee reduction, inventory optimalization, simplified order entry process, and reduced delivery cost.
• Promoted by Division Director to create the 3-year product development and business plan organization for the Wearable Category. Made strides to develop a framework outlined with company’s vision.
• Analyze product financial and operational performance; develop and execute strategies to improve sales performance and actively apply on new opportunities Show less

Irvine, California, United States

• Proactive leader of Amazon sales operation and product management on North America and European Marketplace in Wearable and Headphone Accessories Division.
• Focused on Amazon channel expansion to 10 countries worldwide and propelled sales revenue of $4.5M in year 2020
• Implemented best practices to manage Wearable and Headphone Accessories global sales team to reach optimal performance

Irvine, California, United States

• Established and managed sales and marketing strategy for Amazon Seller Central North America Region in Car Accessories and Wearable Accessories division.
• Plan and optimize Amazon Advertising spend day to day - Own and implement strategy with Amazon Advertising for efficient advertising and full-funnel campaigns.
• Manage day-to-day seller central portal system for 200+ SKUs: new product setups, ASIN maintenance, suppression issues, and launch strategies optimizing process and… Show more Established and managed sales and.
• Manage day-to-day seller central portal system for 200+ SKUs: new product setups, ASIN maintenance, suppression issues, and launch strategies optimizing process and marketing. Show less

San Diego, California, United States

• Supported administrative duties and managed event arrangements and client relationships.
• Composed and posted online content on the company’s website and social media accounts

Bachelor'S Degree, International Economics

Education record

Study Abroad from Jan. 2015 - June 2015

Education record

Study Abroad for Summer 2013