Alison Wright Email & Phone Number

Harrisburg, Pa, Us

United States

Harrisburg, Pennsylvania Area

• Strategically promote Phoenix Contact technology through campaign development utilizing social media management software including Hootsuite and Facelift Cloud to increase brand awareness• Assisted in SEO analysis on YouTube optimization through conducting keyword research, interviews, generating a tagging system, resulting in increased in optimization and views for over 100 videos.• Constructed keyword database to be used for tags or keywords by using team feedback, competitor benchmarking, and VidIQ software to test keywords for search volume and competition ranking.• Collaborated with product specialists to craft a 6-month digital media campaign of social media content reflecting the specialist’s vision for product promotion while reinforcing the image of a cohesive company brand.

Clarion, Pa

• Assisted in strategic planning and execution of annual program agenda including high-level organizing, acquiring resources, building educational curriculum, and promoting and driving sign-ups through social channels.• Engaged one on one with students to close skill gaps in academic areas by providing regular support, feedback, and instructions while maintaining open and effective communication channels. • Utilized social media platforms such as Facebook and Snapchat to engage, inform, and drive participation within the target audience while building a cohesive brand image across all platforms.

• Developed and executed an online publicity event involving coordinating acquisitions of sponsorships from twenty local businesses, using strategic planning to map content, and promoting through on Facebook, event sponsors, and traditional media channels resulting in an overall increase of 500% in page traffic. • Assisted in the creation and curation of visual content using image editing software such as Photoshop, InDesign, and Canva for creation and Sprout Social for scheduling and distributing to social media channels.• Facilitated the planning, promotion, and executions of in-house programs wherein duties involved securing speakers, preparing marketing materials, and utilizing digital media and traditional media channels for promotion.