Alison Mackenzie Email & Phone Number

Gold Coast, Qld, Au

Southport, Queensland, Australia

Helensvale

• Developed and applied communications strategies with a focus on driving donor acquisition and conversion, and encouraging stakeholder motivation and participation.• Oversaw all internal and external communications activities.• Developed and executed integrated social media strategies across a variety of online platforms for communication with Yalari students and their families, sponsors and donors.• Designed, developed and released digital and print communications material including annual reports, quarterly newsletters, brochures and other publications.• Created ‘Brand and Style Guidelines' to ensure consistent brand usage; securing Yalari’s public image and reputation.• Crafted compelling collateral to support funding proposals, fundraising events and student development activities.• Spearheaded successful fundraising campaigns incorporating print and digital methodologies (eDMs, DMs, social media etc.) exceeding budgetary expectations.• Conducted, analysed and reported on stakeholder surveys providing greater understanding of Yalari’s supporter base.• Produced Board and ROI reporting, confidently relaying the communications team’s successes and challenges.• Managed and mentored communications personnel to ensure optimal outcomes for themselves and the organisation.

Southport

• Developed and implemented strategic marketing plans, campaign plans, brand style guide and re-branding proposal.• Delegated tasks to marketing and administration teams through line management responsibilities.• Development of corporate collateral including annual reports, brochures, banners, signage etc.• Departmental reporting including ROI, budget, staffing & performance.• Effecting public relations activities including expos, media liaison etc.• Established effective relationships with key stakeholders.• Created, conducted and analysed consumer and employee surveys.• Effecting communications both internally and externally: bulletins, press releases, online activities and other communications.• Management of social media and digital platforms in alignment with overall strategy.• Implementing and managing fundraising strategies.