Alison Mackenzie Email & Phone Number

Gold Coast, QLD, AU

Southport, Queensland, Australia

Helensvale

• Developed and applied communications strategies with a focus on driving donor acquisition and conversion, and encouraging stakeholder motivation and participation.
• Oversaw all internal and external communications activities.
• Developed and executed integrated social media strategies across a variety of online platforms for communication with Yalari students and their families, sponsors and donors.
• Designed, developed and released digital and print communications material including annual reports, quarterly newsletters, brochures and other publications.
• Created ‘Brand and Style Guidelines' to ensure consistent brand usage; securing Yalari’s public image and reputation.
• Crafted compelling collateral to support funding proposals, fundraising events and student development activities.

Southport

• Developed and implemented strategic marketing plans, campaign plans, brand style guide and re-branding proposal.
• Delegated tasks to marketing and administration teams through line management responsibilities.
• Development of corporate collateral including annual reports, brochures, banners, signage etc.
• Departmental reporting including ROI, budget, staffing & performance.
• Effecting public relations activities including expos, media liaison etc.
• Established effective relationships with key stakeholders.