Alison Korhan Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

• Created a customer-level random forest model in Python using data from multiple large hotelchains, predicting customer tendency to stay in luxury properties based on previous travel habits• Used SQL to run targeted marketing segments and overlap analyses for clients with the goal ofunderstanding customer travel behavior in collaboration with product and commercial teams• Developed a weekly market report with data from a multi-billion dollar airline to show total dailyairport passenger counts and year-over-year comparisons• Supported data operations and engineering teams as a full-stack data scientist by using AWSapplications to manage offline data and build derived tables

Greater Chicago Area

• Supporting North American client service teams with in-depth data and statistical analysis using SPSS to help clients evaluate their advertising and brand performance against competitors• Mining through natural language data using SPSS Modeler to generate insights and common themes that help clients discover what customers think about their brands and competitors• Advising client service teams on their questionnaire and study design to maximize results through Ipsos’ proprietary analysis tools

Greater Chicago Area

Chicago, Il

• Executed multinational tracking studies by collaborating with client service and operations teams, from initial questionnaire design to final client report• Led advertising tracking program for large corporation consisting of 4 team members and 17 individual category studies, while creating efficiencies with report population and improving on reporting quality standards

Chicago, Il

• Managed MillerCoors out-of-home media process from initial client decision to final vendor posting for the Pacific, Northeast, and Central US regions• Collaborated with design teams to traffic 500+ local and national print media insertions• Worked with 20 MillerCoors creative agencies to ensure appropriate rotations of all print, out-of-home, TV, and radio advertising

Naperville, Il

• Supported the regional team responsible for the General Motors account by organizing and analyzing marketing data for interest patterns

Bloomington, Indiana Area

•Assist Kelley School of Business faculty and graduate students to troubleshoot their common computer errors•Consult with faculty to solve issues regarding classroom technology

Bloomington, Indiana Area

•Co-founded the organization’s first United States chapter that works to pair local non-profit organizations with students looking to gain real world experience •Designed marketing materials to promote awareness of this new organization and drive member applications•Exceeded new application expectations by 250%, and selected a team of 58 new consultants with an average GPA of 3.58

Sydney, Australia

•Developed concept and vision of a two-minute animation video that will help to promote the brand and focuses on one of the company’s services they provide to customers•Created a four-component social media strategy that incorporates multiple platforms to help drive brand awareness and sales

Master'S Degree, Data Science

Activities and Societies: Graduate Student Ambassador (May 2018 to November 2019)• Graduated with distinction (3.91 GPA) • Courses focused.

Bachelor Of Science, Marketing Major, Psychology Minor

Activities and Societies: 180 Degrees Consulting, Peer Tutor for a Business Technology course, Women's Lacrosse Club Team, National.

High School Degree

Activities and Societies: Women's Lacrosse Club