Ali Mackinnon Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Managed English and French influencer relations initiatives in Canada for BEHR Paint, JUST Egg, Conagra brands, California Strawberry Commission, California Prunes, and SimplyProtein.Worked with client marketing departments in executing and communicating innovative marketing campaigns designed to increase sales, profits and top of mind awareness with new and/or existing customers.

Toronto, Canada Area

Worked closely with marketing agencies such as Elevator PR, Mansfield Inc., Proof, Veritas, and Viral Nation to sell in new influencer business and oversee and execute influencer campaigns for clients such as Xbox, Shaw, Accenture, and Tencent.Provided strategic counsel for a variety of clients in the gaming, beauty, fintech, technology, and telecommunications industries.Executed influencer campaigns in Canada, United States, China, Philippines, Indonesia, and Spain in English, French, Spanish, and Indonesian.

Toronto, Canada Area

Adopted a business strategy for improving communications between company and partners to customize and streamline processes for reaching out, on-boarding and maintaining partner relations with effective contribution of a team.Delivered strategic direction and devised plans regarding social content, which attracted potential users. Forged and cultivated strong and professional relationships with social influencers and other partners for repeat business and achieve mutual goals. Organized effective training sessions for interns and teams to teach them methods to find influencers and reach out by running successful social media campaigns to get influencers to sign up.

Toronto, Canada Area

Administered 10+ influencer and social media programs for big clients, such as Dempster's, Nestle, and Baileys, as well as taught/managed teams to run influencer campaigns, while adhering to budget and timelines.Maintained professional relationships with key influencers to support client messages to target buyers. Served as an influencer subject matter expert to produce conditions for elevated strategic thought. Boosted the operational efficiency of company’s existing processes by establishing and introducing process materials.

Toronto, Canada Area

Directed several influencer programs for key clients, such as Coca-Cola, AT&T, Purell, BMO, Constellation Wines, Believe in Heroes, and Springfree Trampoline.Formulated comprehensive documents, including client pitches, program critical paths, agendas, and key messaging. Communicated with production department to ensure flawless executions of all ongoing operations. Leveraged skills to meet deadline-oriented client needs that enhanced customer satisfactions and retention.

Toronto, On

Created detailed feature content, outreach materials, and process documents for digital campaigns, serving clients such as Johnson & Johnson, General Mills, RBC, Fisher-Price, LEGO, Frigidaire, Kinder, Sears, Gay Lea, and Finish.Initiated use of social networking sites, including Facebook, Twitter, Pinterest, and Tumblr to promote company's products. Supported PR efforts, marketing campaigns, and community management as part of an integrated communications strategy. Developed relevant content to attract followers on a variety of social media platforms.

100 King W, First Canadian Place

1740 Avenue Road

82 Scollard Ave

Honours Bachelor Of Arts, Sociology, English & Human Geography

Strategic Relationship Marketing Program (Postgraduate), Marketing