Alison Mccarthy Email & Phone Number

New York, Us

Oversee editorial operations of branded content team at SkiftX, Skift’s in-house agency. Manage production, strategize and edit branded content across articles, reports, and other written content formats. Commissioning projects to freelancers, edit content and ensure content quality standards, manage the editorial content calendar and develop project timelines, and oversee post-publication promotion and performance. Manage branded content editor, research editor, two part-time writers, and freelance writers. Cross-departmentally, highly active in the sales cycle — key responsibilities include leading kickoff calls with new clients, writing thought starter documents, developing new content products, and daily client management.

New York, Us

Wrote, edited, and strategized content for 40 to 50 branded content campaigns annually. Content formats include: direct response copy, thought leadership articles, dedicated emails, eBooks, Q&A interviews, trend reports, video scripts, and whitepapers. Interacted with clients daily to align production and messaging goals. Grew and managed freelancer network. Managed editorial calendar and production timelines. Translated client business needs and messaging goals into recommendations for content strategies and sponsored products. Coordinated with account managers, designers, marketing, and development teams, to execute campaigns. Used data and analytics to evaluate and optimize content performance. Stayed on top of consumer and business trends in global travel, technology, luxury, wellness, and hospitality.Produced campaigns for 30% of Skift’s top 10 top clients for 2020, totaling $500k in revenue alone. Managed 40% of the top 10 performing trend reports published in 2019 and 50% of the top 50 performing articles published in 2019.Played a lead role in the development of Skift’s weekly Wellness Newsletter. Edited content for grammar and tone, managed backend production and scheduling, and served as main liaison between freelance writer and Skift’s editorial and marketing teams.

New York, Us

New York, Ny, Us

Wrote reports and articles covering digital behaviors and marketing trends among millennial, Gen Z, multicultural, and luxury consumers. Pitched and wrote stories for eMarketer Daily Newsletter. Analyzed quantitative data, qualitative research, and industry media coverage to gain insights on demographic marketing trends. Interviewed thought leaders in advertising, marketing, and media industries, including Fortune 500 executives, to support narratives. Examined client user profiles, content performance analytics, and key developments in marketing and advertising industries to inform eMarketer’s demographic coverage strategy.

New York, Ny, Us

Wrote over 25 data-driven reports annually, covering eMarketer’s proprietary forecasts on digital ad spending, retail and ecommerce, digital media usage, and consumer behavior. Created the forecasting report model that consistently ranks among top three downloaded content assets each year since 2012. Collaborated with analysts, editors, and researchers to develop forecast rationales and story narratives. Stayed informed of new developments in digital media, advertising, and marketing industries.

Wrote, scheduled, curated visuals, and published organic social content for five lifestyle brands across Facebook, Twitter, and Pinterest to grow audience and drive engagement. Managed social media content calendars to plan content and customize posts. Oversaw community management and applied social media listening tools to monitor discussions about brands and gain valuable insight to drive engagement.Compiled weekly, monthly, and quarterly analytics reports for clients, highlighting top-performing social posts, audience and engagement growth, and social referral sources.

M.A., Media, Culture And Communication

B.A., Visual & Media Arts, Concentration In Media Studies

Bachelor'S Degree