Alison Milward Email & Phone Number

Toronto, On, Ca

Toronto, Canada Area

Embreate is an award-winning production studio that develops story-driven content. reel @ embreate.comMy role: Bring together the creative, logistical, and financial aspects of screen-based projects to ensure the successful delivery of premium content to audiences.• Manage end-to-end production processes for top-tier clients (e.g., Underknown, NBA, BMO); oversee idea conceptualization, script development, storyboarding, editing, and special effects.• Collaborate with clients to create high-impact content that drives engagement and revenue, including the widely viewed "What If" web series, which garners over 60 million viewers.• Elevate program visibility through targeted marketing—for example, web copy, sales sheets, media kits, e-newsletters, and social media videos/posts.• Successfully manage budgets ranging from $20K to $500K, optimizing resource allocation and controlling production costs.• Recruit essential team members and oversee the day-to-day workflow of a diverse range of professionals (e.g., designers, editors, web developers). • Handle legal matters, such as contracts and compliance with industry regulations, including closed captioning and translation.• Wrap projects and create reports; close administration, get stakeholder approval, create a roadmap of learnings, and thank people.

Toronto, Ontario, Canada

My Role: Developed and executed plenary program content for Deloitte Canada and Chile's premier Partner event hosting 1,400 distinguished guests.• Led program content stream, including scope, budgeting (up to $1 million), resource allocation, and scheduling. • Conceptualized program content and spearheaded event sequencing. Received positive from attendees year after year.• Collaborated with cross-functional teams, high-profile speakers and executive-level stakeholders to successfully manage interrelated responsibilities, overseeing the mitigation of issues, risks, and change requests.• Managed over 100 speaker sessions since 2018, including talent sourcing, contract negotiation, developing key messaging and briefing documents, providing presentation training, and coordinating rehearsals and schedules.• Designed a unique speaker support model for an enhanced experience, offering personalized, full-service assistance to help presenters excel on stage. Some notable presenters include Prime Minister Justin Trudeau, activist Malala Yousafzai, and Apple co-founder Steve Wozniak, the co-founder of Apple.

New York, Ny

The L'Oréal Group is a French cosmetics and beauty company headquartered in Clichy, Hauts-de-Seine. It is the world's largest cosmetics company.My Role: I oversaw the creative development, production, and delivery of art assets for new product launches, visual merchandising, and seasonal programs distributed in over 42 countries. Brands included Lancôme, Ralph Lauren Fragrances, and Viktor & Rolf Fragrances.• Recommended improvement in structure and process to ensure the effective fulfillment of objectives between international and domestic (internal) clients.• Managed timelines, delivery, approvals, and quality control for a diverse range of creative assets, totalling over 500 individual items at any given time. These assets encompass store displays, merchandising materials, printed and scented collateral, promotional items, and gift sets, all essential for consumer sales, product launches, and annual marketing/sales meetings.• Streamlined team alignment and transparency through recurring touchpoints and a shared planning calendar with marketing, promotion, sales, merchandising, art and product design teams.• Helped introduce Polo Red, a men's fragrance, which won several awards, including 'Best Men's Prestige Fragrance of the Year,' 'Best Men's Media Campaign of the Year,' and the Consumer's Choice Award for 'Best Men's Fragrance' at The Fragrance Foundation Awards in New York in June 2013.

Toronto, On

BNN Bloomberg (BNN) is a Canadian English language Category A cable and satellite specialty channel owned by Bell Media. BNN broadcasts programming related to business and financial news and analysis. My Role: I translated business needs into actionable marketing strategies, overseeing campaigns, branding initiatives, and market research to meet brand objectives and drive business growth. • Led the 2007 channel rebrand; results reported a 12.8% audience uptick. • Directed the 2008 website overhaul; won RTNDA award for 'Best Use of New Media' in 2008 and 2009 for BNN.com.• Wrote strategic briefs and collaborated with the internal agency on creative assets; ensured consistent application of brand standards. • Created and implemented integrated marketing plans for approximately 10 to 15 TV staple shows, plus new program launches and seasonal programming; set campaign benchmarks and tracked performance; data analysis; competitive landscaping and consumer research.• Managed day-to-day execution of creative campaigns; timelines, budgets, concept development, briefs, on-air, online, outdoor, out-of-home and onsite promotions/live events; supervised production, accuracy and quality of deliverables. • Drove creative brand partnerships and implemented sponsorships with key partners such as Cadillac, Sick Kids Hospital, and TD Bank.• Shaped and promoted newsworthy stories across Canadian markets with the PR team.

Toronto, On

PricewaterhouseCoopers (PwC) is a multinational professional services network. My Role: I orchestrated events from inception to completion, ensuring the attainment of company objectives, elevation of brand image, precise logistical execution, and the creation of memorable and impactful guest experiences.• Managed all end-to-end event logistics and operations, such as venue selection and negotiation, budget management, vendor coordination, onsite management, and detailed timelines, resulting in over 100 successfully completed events over the course of four years.• Collaborated on marketing and communication strategies for internal, regional and global projects, resulting in new companywide cross-border and risk management practices for annual partner conferences.• Facilitated proactive/reactive solutions from strategic planning to results analysis; managed client expectations throughout the process.• Managed payroll staff and volunteers with specific, measurable and attainable goals.

Bachelor Of Arts (B.A.), Comparative Literature

Post Graduate Diploma, Copy Writing