• Lead PR strategy across key U.S. business initiatives, including people, marketing and community programs for seven states • Collaborate with PR agency partners, McDonald’s franchisees and field office leadership/staff • Triage and manage media response strategy for national and local issues • Consistently story mine for news angles and trends to drive positive brand reputation• Media train key partners, including US C-Suite leaders, celeb spokespeople and McDonald’s franchisees for national and local media opportunities • Develop and review communications materials, including press releases, statements, executive briefing documents and media pitches

• Develop and execute proactive media strategy for U.S. business, marketing and brand reputation initiatives • Foster and maintain relationships with key national business, trade and consumer media reporters • Create briefing documents and media train executives for national media interviews and speaking engagements• Work with cross functional teams and subject matter experts to develop messaging in response to media inquiries

Food & Beverage Clients: Beef + Lamb New Zealand Califia Farms, Fresh Express, The Little Potato Company, Litehouse Foods (Litehouse, Sky Valley, Organicville, Veggiecraft Farms)

Food & Beverage Clients: Califia Farms, The Little Potato Company, Litehouse Foods (Litehouse, Sky Valley, Organicville, Veggiecraft Farms)• Development and execution of strategic marketing communications plans, ranging from ongoing media outreach, influencer programs and events• Oversee operational performance of account, ensuring quality work output and deadline management. • Regularly engage with third party experts, including registered dietitians and chefs, to support and strengthen PR programming • Lead creation of written materials, like press releases, industry award submissions, social copy and product packaging copy • Ongoing pulse on trends to leverage in proactive media outreach• Supervise and manage junior team members

• Support external brand communications across the Bolthouse Farms, 1915 Organic, Garden Fresh Gourmet and innovation brands through earned and paid tactics at the local and national level including press release distribution, media outreach and event planning • Own and update communications materials including briefings for company execs and spokespeople and master messaging documents • Develop and update yearly brand editorial calendar leveraging trends and key moments in time to stack comms activations • Manage unpaid, owned influencer network with 40+ members and cumulative following of 2MM to support brand initiatives • Collaborate with cross functional teams, including brand, creative, digital and Campbell’s global comms teams to plan and execute 360 programs • Lead and manage PR agencies to generate media opportunities and coverage• Manage interns throughout the year

Clients: Lysol, Woolite, Snapple and See's Candies

Clients: Aquaphor, Eucerin, Capital One, Woolite, Lysol, Snapple and See's Candies• Cultivate and support media relations by proactive pitching to mid and top tier outlets, most recently securing broadcast coverage on Good Morning Sacramento and online coverage on InStyle.com, Brit + Co and CookingLight.com• Monitor and track media coverage to identify trends in the marketplace• Plan and execute activations including media mailers, blogger programs and media events throughout the year to ensure brands are top of mind among target publications• Coordinate media opportunities, including media interviews and product sample requests, directly with client• Compose account material including weekly and monthly reports, coverage trackers, briefing documents and pitches

• Tracked the daily whereabouts of clothing, shoe and accessory samples arriving in and being checked out • Collected media clippings from over 50 print and online sources to send to Milan headquarters on a daily basis• Wrote daily news summary reports sent to Milan headquarters daily• Organized and maintained showroom for client appointments• Worked closely with the head of the Editorial PR department at the New York office on ensuring consignments were delivered and returned from publications and celebrities.

• Created comprehensive schedule and planned chapter events each semester, including seeking out speakers, arranging workshops, recruiting and networking opportunities,• Planned a development program for first and second year PR students.

• Promoted and raised awareness of the brand on campus by organizing, planning and executing seven events each semester • Ran and updated the American Eagle Student Union Facebook page with 1,038 followers• Completed marketing plans and event recaps using YMC-RepNet, an online reporting tool• Received and distributed hundreds of promotional items for events

• Promoted and raised awareness for a nonprofit fashion line of accessories through social and traditional media coverage•Created and updated the Facebook, Twitter and Google+ pages for the brand five times a day •Analyzed company growth through social media tools

· Updated the magazine's Twitter and Facebook page on a daily basis.· Organized TwitterChats to engage readers about relevant health related topics.