Alison Pang Email & Phone Number

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

• Lead PR strategy across key U.S. business initiatives, including people, marketing and community programs for seven states
• Collaborate with PR agency partners, McDonald’s franchisees and field office leadership/staff
• Triage and manage media response strategy for national and local issues
• Consistently story mine for news angles and trends to drive positive brand reputation
• Media train key partners, including US C-Suite leaders, celeb spokespeople and McDonald’s franchisees for national and local media opportunities
• Develop and review communications materials, including press releases, statements, executive briefing documents and media pitches

Los Angeles Metropolitan Area

• Develop and execute proactive media strategy for U.S. business, marketing and brand reputation initiatives
• Foster and maintain relationships with key national business, trade and consumer media reporters
• Create briefing documents and media train executives for national media interviews and speaking engagements
• Work with cross functional teams and subject matter experts to develop messaging in response to media inquiries

Los Angeles, California, United States

Food & Beverage Clients: Beef + Lamb New Zealand Califia Farms, Fresh Express, The Little Potato Company, Litehouse Foods (Litehouse, Sky Valley, Organicville, Veggiecraft Farms)

Greater Los Angeles Area

• Food & Beverage Clients: Califia Farms, The Little Potato Company, Litehouse Foods (Litehouse, Sky Valley, Organicville, Veggiecraft Farms)
• Development and execution of strategic marketing communications plans, ranging from ongoing media outreach, influencer programs and events
• Oversee operational performance of account, ensuring quality work output and deadline management.
• Regularly engage with third party experts, including registered dietitians and chefs, to support and strengthen PR programming
• Lead creation of written materials, like press releases, industry award submissions, social copy and product packaging copy
• Ongoing pulse on trends to leverage in proactive media outreach

Greater Los Angeles Area

• Support external brand communications across the Bolthouse Farms, 1915 Organic, Garden Fresh Gourmet and innovation brands through earned and paid tactics at the local and national level including press release.
• Own and update communications materials including briefings for company execs and spokespeople and master messaging documents
• Develop and update yearly brand editorial calendar leveraging trends and key moments in time to stack comms activations
• Manage unpaid, owned influencer network with 40+ members and cumulative following of 2MM to support brand initiatives
• Collaborate with cross functional teams, including brand, creative, digital and Campbell’s global comms teams to plan and execute 360 programs
• Lead and manage PR agencies to generate media opportunities and coverage

Greater Los Angeles Area

Greater Los Angeles Area

Clients: Lysol, Woolite, Snapple and See's Candies

Greater Los Angeles Area

• Clients: Aquaphor, Eucerin, Capital One, Woolite, Lysol, Snapple and See's Candies
• Cultivate and support media relations by proactive pitching to mid and top tier outlets, most recently securing broadcast coverage on Good Morning Sacramento and online coverage on InStyle.com, Brit + Co and.
• Monitor and track media coverage to identify trends in the marketplace
• Plan and execute activations including media mailers, blogger programs and media events throughout the year to ensure brands are top of mind among target publications
• Coordinate media opportunities, including media interviews and product sample requests, directly with client
• Compose account material including weekly and monthly reports, coverage trackers, briefing documents and pitches

New York, New York

• Tracked the daily whereabouts of clothing, shoe and accessory samples arriving in and being checked out
• Collected media clippings from over 50 print and online sources to send to Milan headquarters on a daily basis
• Wrote daily news summary reports sent to Milan headquarters daily
• Organized and maintained showroom for client appointments
• Worked closely with the head of the Editorial PR department at the New York office on ensuring consignments were delivered and returned from publications and celebrities.

Syracuse, New York Area

• Created comprehensive schedule and planned chapter events each semester, including seeking out speakers, arranging workshops, recruiting and networking opportunities,
• Planned a development program for first and second year PR students.

• Promoted and raised awareness of the brand on campus by organizing, planning and executing seven events each semester
• Ran and updated the American Eagle Student Union Facebook page with 1,038 followers
• Completed marketing plans and event recaps using YMC-RepNet, an online reporting tool
• Received and distributed hundreds of promotional items for events

Syracuse, New York Area

• Promoted and raised awareness for a nonprofit fashion line of accessories through social and traditional media coverage
• Created and updated the Facebook, Twitter and Google+ pages for the brand five times a day
• Analyzed company growth through social media tools

Syracuse, New York Area

· Updated the magazine's Twitter and Facebook page on a daily basis.· Organized TwitterChats to engage readers about relevant health related topics.