Alison Whipple Email & Phone Number

Asheville, NC, US

Asheville, North Carolina Area

• Develop and manage digital marketing strategies to increase brand awareness and communicate product benefits
• Oversee the day-to-day operations of digital marketing campaigns
• Identify opportunities for growth, profitability, optimization, and user experience improvements
• Assist with the management of company websites
• Enhance search engine marketing (SEM) and search engine optimization (SEO) initiatives to achieve traffic growth
• Manage the strategy for social media presence across all platforms, including Instagram, Facebook, Twitter, LinkedIn, Pinterest and YouTube

Asheville, North Carolina Area

• Oversaw digital and traditional marketing as well as website development and maintenance
• Supervised Digital Marketing Specialist, contract marketing staff and partners
• Managed marketing and promotion budget, allocating resources for optimum impact
• Partnered with Business Development and support the sales organization

Asheville, North Carolina Area

• Managed multi-channel digital marketing campaigns to drive prescription and revenue growth for assigned pharmaceutical products, including program for $102M brand franchise
• Developed and executed $11M annual promotional plan for respective pharmaceutical products, supporting strategic imperatives, brand positioning and core messaging
• Created and implemented approximately $275K of asset development annually, working with cross-functional colleagues including creative services and marketing compliance
• Utilized data and optimization tools, selecting promotional targets to drive growth
• Deployed approximately $1M in annual digital media plans, serving as project manager and client relations manager
• Evaluated program performance and reported results (metrics, insights and opportunities)

Asheville, North Carolina Area

• Created and managed global integrated communications campaigns from idea to launch with a focus on digital tactics; collaborated with product management to align business goals and strategy and liaised with functional.
• Developed trigger and nurture campaigns with targeted email marketing
• Directed lead generation programs including paid and organic search initiatives
• Developed mobile and web applications and supporting promotional campaigns
• Supported website, including redesign, with content management and ecommerce launch
• Launched webinar series to support product line thought leadership initiative

Asheville, North Carolina Area

• Project managed global marketing communications programs for assigned product lines
• Supervised in-house resources and outside agencies and vendors
• Wrote, edited and provided consultation for creative briefs, product branding, literature, promotional, web, email and external business communications
• Reported on metrics for campaign effectiveness
• Utilized and managed various productivity tools including image and literature repositories, CRM database, and project and financial management systems

Asheville, North Carolina Area

• Project managed global marketing communications programs for assigned product lines
• Supervised in-house resources and outside agencies and vendors
• Wrote, edited and provided consultation for creative briefs, product branding, literature, promotional, web, email and external business communications
• Reported on metrics for campaign effectiveness
• Utilized and managed various productivity tools including image and literature repositories, CRM database, and project and financial management systems

Asheville, North Carolina Area

• Served as the health system’s brand manager
• Oversaw customer relationship management (CRM) system, supporting strategic marketing initiatives with targeted direct-to-consumer campaigns
• Administered email marketing program and managed constituent databases
• Managed the development and production of marketing collateral and coordinated campaign creative with web services, media relations, social media and internal communications
• Assisted with annual marketing plans and developed creative strategies
• Supervised outside advertising agencies, contractors and vendors

Asheville, North Carolina Area

• Implemented customer relationship management (CRM) system and managed direct mail
• Designed marketing collateral, supporting strategic marketing plans, goals and objectives
• Planned and produced special events
• Provided web content and support

Greater Boston Area

• Produced monthly e-newsletters, wrote web copy and maintained website
• Designed and oversaw production of all marketing materials
• Managed advertising campaigns
• Developed media relations, wrote press releases and built/managed press database

Greater Boston Area

• Managed office as first full-time employee for start-up 501(c)(3) organization
• Implemented initial fundraising database
• Assisted in development of new website design – wrote new copy and planned layout
• Coordinated and trained volunteers

Ba, Psychology, Minor In Dance

Study Abroad, Dance