Alison Woolcock Email and Phone Number
Alison Woolcock's Location
Chobham, England, United Kingdom, United Kingdom
Alison Woolcock's Contact Details
Alison Woolcock work email
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Alison Woolcock personal email
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Alison Woolcock phone numbers
About Alison Woolcock
I help businesses grow by solving their marketing challenges. Over 25 years of experience across sectors with large corporates, start-ups and everything in between allows me to add value quickly as an advisor, problem solver, project manager or extra pair of hands. My work is a mixture of strategy and sleeves rolled-up ‘making it happen’. 100% word of mouth, with some clients re-recruiting me up to 5 times. I specialise in positioning and brand development, having 12 re-brands under my belt (not just the face-lift, real change programmes). Also new propositions, comms programmes and marketing transformations (having built teams, infrastructure and established best practices internationally). I really believe that effective marketing comes from getting the foundations right. (Sweating the detail matters!).
Alison Woolcock's Current Company Details
Alison Woolcock Work Experience Details
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DirectorM Effect Nov 2024 - PresentA marketing hit squad on speed dial. We believe marketing, done right, is a powerhouse for sustainable growth. It delivers commercial results, creates differentiation, inspires people and fuels scale. That's the M Effect.
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FounderExigo Ltd Oct 2006 - PresentExigo offers a practical, flexible and affordable solution for all marketing challenges. -
Brand And Comms ConsultantSocial Value Portal Apr 2022 - Sep 2024Social Value Portal believes people and planet should sit alongside profit on the business agenda, with the currency for sustainable, responsible business practice being Social Value. They deliver this through a SAAS platform and consulting offering.I supported SVP with brand, growth strategy and more impactful creative and messaging to simplify the proposition and firmly establish SVPs profile as market leader as well as resonate better in the private sector. Also established a thought leader content and comms strategy as well as suite of sales enablement material to effectively engage each audience throughout the funnel. Additionally project managing the industry’s largest event, the Social Value Conference. -
Marketing ConsultantEconsult Health Apr 2021 - May 2022Surrey, England, United KingdomI worked with eConsult Health executive team on evolving their brand positioning and comms strategy, on an exciting path to revolutionise how we access healthcare digitally. -
Marketing Director, InternationalHomeserve Plc Mar 2017 - Mar 2021HomeServe operates home services propositions for over 1000 utility partners helping them acquire and retain more valuable customer relationships by extending their relevance in their customers’ homes. I helped the business expand its geographic reach through engagement of prospects, development of marketing best practice and creation of detailed 10 year business plans for utility partnerships.This included market sizing, cut-through thought leadership content, development of bespoke research methodology, channel strategy and benchmarks, set up of international agency infrastucture and running strategy workshops across the globe. -
Senior Director, B2B MarketingAffinion International Sep 2015 - Mar 2017Slough, United KingdomRe-engaged to establish and embed a global B2B marketing strategy, develop the team, optimise spend and implement a hub and spoke agency model. This involved brand re-positioning, creation of a thought leadership content programme, building a PR and reputation management strategy, re-engineering of 26 ‘local’ websites to 1 global and establishing an international demand generation programme. Working with the sales team I put an insight-based suite of collateral in place to support across the sales funnel. -
Marketing ConsultantLiberis Apr 2013 - Jul 2015I joined fintech company, Liberis, as a consultant to the executive team to develop and launch a new brand and build the pipeline cost effectively. The brand idea of 'breath of fresh air' helped galvanise the organisation around a common purpose and re-invent its positioning from a 'business cash advance' to 'business friendly finance'. Being able to demonstrate to the organisation that a brand is not just a logo, we were able to establish positive change right across the customer journey and evidence the direct impact the re-brand had on business growth (for which we won a brand effectiveness award). The transformation of the comms programme focused around losing the reliance on trade press advertising, introducing digital comms, attribution modelling and ROI metrics to drive channel mix, establishing social media as a demand channel and humanising the content to engage the right prospects. This contributed to 10-fold business growth over 18 months. -
ConsultantAmbassador Theatre Group Sep 2014 - May 2015Supported CEO to establish a customer experience improvement programme to build an engaged database, grow theatre ticket sales and optimise in-theatre retailing. -
ConsultantWhite Knight Laundry Services Est. 1904 May 2013 - Mar 2014An advisory and hand-on role working alongside the CEO. Set up of B2B and B2C marketing operation including re-brand, acquisition and retention programmes, team development and KPI reporting for this supplier of laundry services to the hospitality and catering industry and households. -
ConsultantTui Dec 2010 - Apr 2013TUI Marine provides amazing yachting and inland waterway holidays globally. My work (across all geographies) began with a strategic review of the brands to create distinct positionings to allow Sunsail and Moorings to compete side-by-side effectively (same boats, completely different value propositions and audiences). This included a creative refresh to better engage audiences, build the strength of the brand and grow sales. I led a complete review of the end to end customer journey for all products and brands, covering 20+ journeys in detail to review touchpoints against importance and effectiveness criteria, improving customer touchpoints and embedding distinct brand attributes into the experience. This also included creation of new staff uniforms and an overhaul of the merchandise strategy to improve profitability. I also managed a review of marketing effectiveness across the global business to optimise channel mix, resourcing and delivery including staff training. -
ConsultantAffinion International May 2010 - Nov 2010Re-engaged by Affinion to build direct marketing and retention best practices and multi-channel customer retention strategy for the wide programme of loyalty programmes managed on behalf of banks and financial institutions across the globe. I managed a detailed process re-engineering project to streamline and improve the effectiveness of all data driven direct marketing actvity. This culminated in the creation of a well-used manual and toolkit as well as training programme for the team. Additionally, I developed a new Identity Protection product brand and go-to-market programme for the product.
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ConsultantDomestic & General Jun 2008 - May 2010Working with CEO, managed a new positioning, re-brand, internal engagement programme and reputation management strategy for this international extended warranty company. Additionally launched a major new client programme in Germany increasing business 10-fold and project managed the opening of a new operation in Italy exceeding targeted sales 3-fold. -
ConsultantAffinion International Nov 2007 - Jun 2008Engaged by UK CEO to build marketing capability and practices around data, digital acquisition and retention strategies
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ConsultantBritish Midland International Nov 2006 - Oct 2007Engaged by the executive team at B.MED, a franchise operator for British Airways, to establish PR and crisis management strategy, toolkit and training. Additionally established marketing planning cycle, best practice toolkit and trade engagement programme. Created cross function launch programme for new international route. Project managed multi functional team in planning launch and branding of a new airline, and on the sale of the company to BMI, supported the integration of the airline into the new business. -
Head Of Centralised Service StrategyCendant Corporation Dec 2003 - Oct 2006Working across 20+ operating companies, built successful central function covering corporate procurement (strategic sourcing), marketing services, and affinity marketing. Finalist in ‘05 Chartered Institute of Purchasing & Supply awards “best new procurement function”. Managed central production facility, bringing in six sigma methodology and implemented B2B and B2C value-add benefit programmes leveraging revenues across the Cendant brand databases. -
Vice President Marketing CommsCims Jan 2000 - Dec 2003Responsible for strategic marketing, programme performance improvement through leverage of international best practice, knowledge management, corporate (B2B) marketing/PR and in house creative and production facility. Developed knowledge management infrastructure and built expert models & training for international sales teams. Shaped, built, trained and managed international marketing function and budgets (5 markets). optimising response rate and ROI in membership marketing programmes. Led the definition of new value proposition, re-brand and business change programme.
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Head Of Marketing (Going Places)Mytravel Sep 1993 - Dec 1999Responsible for all aspects of marketing and customer service for this travel retailer covering media planning, creative development and implementation across all channels - TV & sponsorship, press, window display, DM, sales promotion, PR and third party activity. Drove the re-brand of two core retail brands and developed the Going Places brand into one with over 80% prompted awareness one year after launch. Worked alongside Chairman to develop and communicate culture post merger and re-brand. Developed a store opening toolkit to successfully open 200 new branches including blueprint for best in industry 'superstore' sub-brand proposition. Headed £3m business process re-engineering project and multi-media software development to create an online sales conversion tool for retail outlets. Changed complaint handling unit to a pro-active area able to recommend retail service improvement, reducing staff turnover from 150% to 30% through training and development programme. Project managed annual company conference of 1000-5000 staff. -
Product Manager (Pickfords Travel)Pickfords Aug 1989 - Sep 1993
Alison Woolcock Skills
Direct Marketing
Marketing Strategy
Strategy
Online Advertising
Marketing Communications
Digital Marketing
Project Management
Management
Competitive Analysis
Crm
Marketing
Business Strategy
Strategic Partnerships
Strategic Planning
E Commerce
New Business Development
Product Development
Project Planning
Account Management
Sales Management
Sales
Email Marketing
Advertising
Online Marketing
Social Media
Lead Generation
Negotiation
Seo
B2b
Business Planning
Business Development
Social Media Marketing
Ppc
Market Research
Product Marketing
Product Management
Brand Management
Team Leadership
Analytics
Public Relations
Event Management
Web Analytics
Marketing Management
Change Management
Start Ups
Contract Negotiation
Leadership
Customer Relationship Management
Business To Business
Alison Woolcock Education Details
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Geography -
4 ''A' Levels, 11 'O' Levels
Frequently Asked Questions about Alison Woolcock
What company does Alison Woolcock work for?
Alison Woolcock works for M Effect
What is Alison Woolcock's role at the current company?
Alison Woolcock's current role is I help businesses get more oommmph from their marketing for sustainable growth.
What is Alison Woolcock's email address?
Alison Woolcock's email address is al****@****o.co.uk
What is Alison Woolcock's direct phone number?
Alison Woolcock's direct phone number is +178252*****
What schools did Alison Woolcock attend?
Alison Woolcock attended The University Of Sheffield, Bolton School.
What skills is Alison Woolcock known for?
Alison Woolcock has skills like Direct Marketing, Marketing Strategy, Strategy, Online Advertising, Marketing Communications, Digital Marketing, Project Management, Management, Competitive Analysis, Crm, Marketing, Business Strategy.
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Alison Woolcock
Teacher Of English Ks5 At Ruislip High School/Governor Of Stanmore College (Vice Chair Curriculum & Quality Committee)London Area, United Kingdom3yahoo.com, stanmore.ac.uk, stanmore.ac.uk
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