Alissa Glasgow Email & Phone Number

Schaumburg, Illinois, US

Schaumburg, Illinois, US

Schaumburg, Illinois, US

Schaumburg, Illinois, US

• Plan, organize, and execute various cross-department, multi-variable projects and communicate project status reports, providing regular updates to ensure needs are met and projects stay within scope, timeline, quality.
• Scale inbound web lead fulfillment by implementing automation tools to connect website with CRM system, securing alignment with sales leadership and new segments, and developing a purposeful lead-to-first time.
• Collaborate with technology and operation teams to streamline marketing support for product and feature releases to improve alignment across organization and provide sales with timely go-to-market materials
• Develop and document internal processes by implementing task management tool, Wrike, to enhance accountability, efficiency, productivity of marketing team
• Manage the development, review, and publishing of all new web content, lead forms, and functionality updates required to maintain latest company offerings and support new initiatives

Schaumburg, Illinois, US

• Led company website redesign from vetting/selecting agency through discovery, development, and official launch
• Worked with sales leadership to assess and produce supporting assets for new sales process, such as key PowerPoint presentations, collateral, and digital efforts
• Built and launched email drip campaign via marketing automation tool Salesfusion to nurture potential buyers, provide industry thought leadership, and keep brand top-of-mind
• Collaborated cross-functionally to develop and optimize marketing materials (template design, forms, copy, and graphics) to ensure brand consistency, quality, and performance

Schaumburg, Illinois, US

• Managed day-to-day operation of website, including content updates, and webpage development using HTML and CSS to improve user experience and increase conversions
• Designed templates for content pieces such as sell sheets, recruiting collateral, and whitepapers for both print and digital purposes
• Assisted in planning and hosting both internal and external events for clients and partners
• Reported monthly on utilities such Google Analytics, email campaign analytics, and website performance

Cambridge, GB

• Collaborated with sales, business development, and operations departments to create communication strategies and tactics to ensure optimal delivery of messages to key customers, prospects, and decision makers.
• Utilized Content Management System to create new company website, including: designing page layouts, creation of content and images using Adobe Photoshop, and updating events and news pages on regular basis.
• Developed, managed, and analyzed industry targeted multi-media campaigns to generate and nurture leads.
• Organized and attended tradeshows, annual user conference, and monthly webinars.
• Managed and increased presence on social media sites including Twitter, Facebook, LinkedIn, and YouTube, using the HootSuite social media tracking platform.
• Implemented video marketing within vertical marketing campaigns to grow brand awareness.

Cambridge, GB

• Copywriting including press releases, case studies, and product datasheets.
• Worked with CRM system to import leads, manage campaigns, and monitor sales development.
• Conducted research on competitors, tradeshows, and potential marketing tools to increase SEO.
• Designed HTML emails using iContact to be sent to prospective clients, customers, and partners.
• Reported directly to the VP of Marketing Communications.

• Taught students helpful review and study techniques for mathematics, as well as other courses.
• Interacted with staff to learn and share new innovative tutoring techniques, and apply them to sessions.
• Worked with students to develop academic confidence and self-sufficiency.
• Further developed public speaking and presentation skills.

Cambridge, GB

• Performed administrative tasks
• Internet mined for companies/contacts for various industry verticals.
• Created email, mail, and cold calling campaigns to target each industry vertical.
• Managed social media accounts and worked with in-house built CRM system.
• Coordinated tradeshows and aided in annual summit planning.
• Conducted research on competitors, tradeshows, and potential marketing tools to increase SEO.

Bachelor’S Degree, Marketing, Economics

Education record