Alissa Smuda (Dettelbach) Email & Phone Number

Alpharetta, Georgia, US

Alpharetta, Georgia, US

• Lead our growth marketing and integrated campaign strategies for demand generation and customer marketing, including ABM, content, events, webinars, engagement programs, and direct mail campaigns to drive pipeline and.
• Collaborate with cross-functional teams on the go-to-market strategy
• Measure, analyze and report on impact of demand generation activities, including leads, opportunities, pipeline and revenue
• Manage and coach a high-performing team, ensuring they have the resources and support they need

Alpharetta, Georgia, US

• Lead our growth marketing and integrated campaign strategies for demand generation and customer marketing, including ABM, content, events, webinars, engagement programs, and direct mail campaigns to drive pipeline and.
• Collaborate with product marketing on the go-to-market strategy for product launches
• Measure, analyze and report on impact of demand generation activities, including leads, opportunities, pipeline and revenue
• Manage and coach a high-performing team, ensuring they have the resources and support they need

Alpharetta, Georgia, US

• Lead our growth marketing and integrated campaign strategies for demand generation and customer marketing, including ABM, content, events, webinars, engagement programs, and direct mail campaigns to drive pipeline and.
• Collaborate with product marketing on the go-to-market strategy for product launches
• Measure, analyze and report on impact of demand generation activities, including leads, opportunities, pipeline and revenue
• Manage and coach a high-performing team, ensuring they have the resources and support they need

Alpharetta, Georgia, US

• Develop and execute demand generation marketing programs, including integrated campaigns, nurture and drip email approaches, webinars, account based marketing activities, etc.
• Analyze and report on effectiveness of campaigns and impact on pipeline
• Work closely with product, sales, and key stakeholders to ensure campaign execution and success

Atlanta, GA, US

• Developed and executed demand generation marketing programs, including integrated campaigns, nurture and drip email approaches, advertising, webinars, account-based marketing activities, social, events, trade shows, etc.
• Analyzed, measured and reported on effectiveness of campaigns and impact on sales cycles
• Developed campaign positioning, write campaign messaging and copy to differentiate Manhattan and that will resonate with audience
• Led marketing efforts in support of the launch of new products and releases, and oversee all aspects of campaign follow-up

Dallas, TX, US

• Created, developed and executed the overall marketing strategy to meet demand generation goals and better align with our sales strategies
• Worked closely with key stakeholders to ensure marketing campaigns aligned with corporate strategy
• Oversaw all marketing campaigns and programs to ensure project deadlines are met on time and on budget and KPIs are analyzed for trends

Alpharetta, GA, US

• Planned, managed and executed monthly, quarterly and annual Sales Incentives.
• Managed internal Sales portal to ensure all information was easily accessible and up-to-date and managed the distribution of all collateral and assets.
• Gathered feedback from the Sales team on a regular basis to constantly improve marketing efforts and alignment.
• Managed and Hosted the annual Customer Summit.
• Planned and managed the annual Sales Kickoff 3-day event as well as our annual Chairman's Club trip.

Alpharetta, GA, US

• Developed and drove the demand generation marketing programs and events for the marketing, corp comm and HR verticals
• Acted as the subject matter expert on vertical personas, pain points, trends and use cases, and developed content to support marketing efforts
• Worked closely with marketing, sales, and key stakeholders to ensure campaign execution and success

Alpharetta, GA, US

• Planned, executed and measured integrated, multi-faceted marketing programs to meet lead generation and marketing qualified lead goals
• Managed, planned and budgeted company internal and external events ensuring high quality standards and measurements are realized
• Researched and gathered content and data from multiple stakeholders for programs then write, edit and proofread all project collateral

• Responsible for managing and executing cross-industry, corporate programs and projects
• Lead cross-functional teams to drive collaboration with executive management, sales and key stakeholders ensuring that strategic objectives are met

Atlanta, Georgia, US

• Prioritized and maintained tight deadlines from conception to implementation for approximately twenty-plus projects while ensuring a relevant, high quality product for members and potential members helping to drive.
• Communicated with managing directors, writers and graphic designers regarding content and project status
• Created, planned and organized marketing campaigns, collateral and gatherings for the World 50 Program service, which spans all World 50 executive groups
• Liaised with our FedEx representatives to ensure cost effective shipping methods, reduced costs and prompt delivery
• Increased enterprise-wide knowledge and use of Salesforce.com and Basecamp to improve work efficiency

Atlanta, Georgia, US

• Prioritized and maintained tight deadlines from conception to implementation for approximately twenty-plus projects while ensuring a relevant, high quality product for members and potential members helping to drive.
• Communicated with managing directors, writers and graphic designers regarding content and project status

• Restructured and organized the online document database for the marketing department
• Analyzed competitor advertising and budget information creating a competitor database including charts and graphs comparing the data
• Created and presented to the entire Marketing Department, in a clear and concise manner, the findings from my analysis of competitor information as well as the new structure of the online document database that I created

• Researched information for monthly promotions and events
• Assisted my boss and co-workers with developing and implementing projects
• Created an ordered and friendly atmosphere that allowed my boss and co-workers to accomplish projects and tasks efficiently

• Worked with the clients of Viper, such as Home Depot, the Washington Nationals, and Circuit City, enhancing their marketing strategies
• Addressed the customers' of our clients to ensure that they were getting adequate information about their special offers and promotions

• Planned and implemented monthly Sodexo promotions
• Revised and edited the Oxford Dining Web Page using new colors, images and techniques
• Reported new information and promotions at all Food Committee Meetings
• Created, designed and advertised the promotion calendars for each month