Alissa Lopez, Mba Email & Phone Number

Philadelphia, Pennsylvania, Us

Us

• Lead product marketing strategy, execution and cross-functional team alignment for WebMD/ PulsePoint’s health-focused programmatic ad SaaS platform, supporting sales in doubling ARR in two years• Increase new feature awareness and adoption on a monthly release cadence through emails, KnowledgeBase guides and in-platform tooltips that educate and encourage successful feature usage, driving $12M in marketing influenced revenue from one new client alone in 2023• Translate technical product information into customer/ user friendly language across industry verticals and personas through sales enablement collateral (decks, one pagers, FAQs, etc.), product trainings, and customer enablement assets (emails, tooltips, case studies, etc.)• Developed a methodical, data-driven approach to GTM planning that ties all product marketing efforts to new feature releases, including market insights, competitive intelligence, customer/ user feedback loops and quarterly KPI analysis, like product awareness and demand• Refreshed GTM planning to prioritize the customer experience over code complete through feature bundling and positioning that connect the dots between new feature releases and market trends

Milwaukee, Wisconsin, Us

• Launched products and features for 4M Gen Z students, including shipping live, college prep programs in three months which 3x avg. sales/ order retention rates and expanded ARR by 10% at launch• Owned go-to-market strategy and execution from defining value proposition messaging and product positioning for website/ UI copy, marketing campaigns, email newsletters, advertising creative and promotional videos for customer enablement• Led foundational market and competitor analysis as the 1st product marketing hire to define new opportunities, inform SWOT analyses, and build competitive advantages for differentiated products•Optimized buyer personas and journeys through mixed-method research from identifying top customer pains and gains through micro-survey feedback loops, top searches through SEO keyword analysis, and user data tracking with tools like HubSpot, Google Analytics, Google Search Console, Semrush, AHREFS, Sprig, Amplitude, Mouseflow, etc.• Championed the voice of the customer to inform the product roadmap, validate new product/ feature ideas, experiment with A/B tests, and develop Figma workflows/ wireframes alongside product, engineering and design teams• Managed, mentored and encouraged well-being and performance growth of marketing interns

South Orange, Nj, Us

• Designed and implemented curriculum for undergraduate entrepreneurship classes and debut summer accelerator leading on customer discovery, rapid prototyping, market and competitive analysis, marketing strategy and pitching • Mentored rising entrepreneurs to win student startup funding in national competitions like Big East and place in national accelerators like Future Founders

Greater Nyc, Ny, Us

• Raised five-figures in seed funding to build a consumer tech company that evolved from a complex family management app to digital planners and journals with simple routines that help busy families create a well-balanced life after watching working moms burnout as a nanny throughout high school and college• Analyzed customer research, agile prototyping and beta testing to identify and validate new products and features that achieve five-figure scalable growth• Led customer journey through product launches from the top of sales funnel awareness to eliminating conversion tension points with creative content positioning• Developed go-to-market campaigns with 30% more engagement (CTR, open rates), 2x the conversion and below-average costs for paid social, email marketing and micro-influencer partnerships, while optimizing interactive growth loops where user adoption and habits help acquire new users• Managed and encouraged well-being and performance growth of cross-functional team members and mentees• Facilitated community support groups and education programs to bring families closer together through COVID-19 caregiving crisis in partnership with local and national businesses• Budgeted P&L while conserving resources by meticulously measuring KPIs against ROI

Edison, New Jersey, Us

• Developed and implemented go-to-market strategy for Seton Hall University's Enduring Leadership Development program in partnership with Hackensack Meridian School of Medicine, the #1 ranking program in the US that provides comprehensive nursing leadership training at the undergraduate level• Facilitated the transition to a new, advanced learning management software by training faculty members, tracking adoption and developing content to encourage successful usage• Analyzed market research and risk assessment to create promotional program materials and Salesforce communications, which increased admission and retention by 15% in two years• Evaluated student candidates for admission and professional candidates for program director and leadership coaching positions

Kalamazoo, Mi, Us

• Developed product training materials for sales and customer support for product launches alongside R&D teams in Germany for the world-leading Foot and Ankle, Trauma & Extremities division of Stryker Orthopedics• Coordinated inbound communications such as educational blogs, video coaching series', email marketing and social media to foster mutually beneficial relationships between sales reps and surgeon customers

South Orange, Nj, Us

• Successfully created a gofundme crowdfunding campaign based on social media and direct outreach which raised four-figures for my international education• Collaborated with CEOs of India’s Silicon Valley, leaders of government think tanks like NITI and university presidents of management, economics and entrepreneurship to identify business opportunities that drive economic growth and cultivate skilled workers

Wayne, Nj, Us

• Managed all publication efforts of the biweekly newspaper including but not limited to: brainstorming and contributing content, editing and layout support, advertising efforts and website design• Maintained student records and corresponded regularly with grading instructor

Wayne, Nj, Us

• Developed strategy for undergraduate and graduate campaigns such as “Will.Power.” which produced approximately 94.6 million advertising impressions in 2017, a 248% increase from FY 16

Wayne, Nj, Us

• Managed alumni contacts and coordinated events to employ William Paterson students in O’Dwyer’s Top 15 PR Firms in 2017, such as Coyne, 5W and Taylor• Created and monitored all content for the website and blog

Wayne, Nj, Us

• Member of The Brave Babes, the first all-female talk show on the annually awarded "Best College Radio Station in the Nation"• Coordinated events with upwards of 100+ people such as College Radio Day, Pie a DJ and Braveathon• Increased following by 64% on Twitter, 99% on Facebook, and 107% on Instagram

• Produced columns related to Connectional Intelligence for a professional leadership consulting startup which placed in Forbes, Harvard Business Review and Fast Company • Analyzed market research to promote book launch that was named #1 on Top 25: What Corporate America’s Reading in 2015 and #1 on CEOREAD’s Business Book Bestseller List

Emmaus, Pa, Us

• Coordinated large scale events with upwards of 700+ people to garner brand endorsements from high profile beauty bloggers and celebrities like Kourtney Kardashian• Managed and monitored Action Hero influencer marketing campaigns via social media outreach and blog creation

Master Of Business Administration - Mba, Marketing

Associate'S Degree, Communication, Journalism, And Related Programs

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication