Alix Dumange Email & Phone Number

Paris, Fr

Paris, France

Paris, France

Drove new digital projects and lead the french and belgium marketing teams on brand awareness, customer acquisition and retention goals. • Guided the project managers (BD, manga Vega and Spirou magazine) on the set-up of media campaigns (YouTube, TikTok, Snapchat, Meta, TV, programmatic display and video): brief and challenge of the agency, creative brief to the internal studio, benchmarking, analysis and recommandation.• Built the influence strategy: 5 star partnerships (top 10… Show more Drove new digital projects and lead the french and belgium marketing teams on brand awareness, customer acquisition and retention goals. • Guided the project managers (BD, manga Vega and Spirou magazine) on the set-up of media campaigns (YouTube, TikTok, Snapchat, Meta, TV, programmatic display and video): brief and challenge of the agency, creative brief to the internal studio, benchmarking, analysis and recommandation.• Built the influence strategy: 5 star partnerships (top 10 YouTubeurs, top 30 TikTok creators) and 30 micro activations/month. • Optimized Amazon Ads campaigns and the dedicated budget. Lead new digital projects.• Set up the first Twitch channel and managed the weekly program Culture Bulle. • Implemented the ambassador program and CRM strategy.• Lead the online marketing strategy for the Journal Spirou: AARRR approach.• Created synergy between the marketing teams of the different catalogs: manga Vega, Webtoon Factory and comic books. Show less

Paris, France

Paris, France

Designed the strategic positioning and implemented 360° promotional plans.• Conducted commercial analysis (GfK) and B2B sales support tools (sales pitches, article sheets, sales presentation material).• Designed the whole B2C material: positioning, baseline, content strategy and storytelling.Managed operational development of every launch (30 per year, such as Seuls, Michel Vaillant or Game Over). • Followed up graphic and multimedia designs with both internal and external… Show more Designed the strategic positioning and implemented 360° promotional plans.• Conducted commercial analysis (GfK) and B2B sales support tools (sales pitches, article sheets, sales presentation material).• Designed the whole B2C material: positioning, baseline, content strategy and storytelling.Managed operational development of every launch (30 per year, such as Seuls, Michel Vaillant or Game Over). • Followed up graphic and multimedia designs with both internal and external studios. • Set up media and influence partnerships. • Elaborated digital media campaign with external agency and on social media.• Managed plannings and budget.Followed performances and projects optimization.• Analyzed net sales, outflows and online ROI.• Provided campaigns reportings for management and authors.• Developed the understanding and knowledge of consumers, touching points and journey. Show less

Bayonne, France

Communication and recruitment of new customers.• Created the brand image and marketing strategy: creation of the logo, menu and promotional photos.• Managed the social networks for recruitment and consumer loyalty: Facebook Ads with a minimum budget, competitions, launch of the Instagram account, setting up of gift cards.• Negotiated and set up DOOH advertisements in the shopping mall.

Paris, France

Lancôme Paris (International Marketing) account.Accompanied the client on global digital marketing strategy for 25 countries. • CRM: Elaborated newsletters creating a customer journey, redesigned the loyalty program with customer segmentation. • Ecommerce: Managed the website, created dedicated content.• Social Media: Animated, designed the strategy and producted content (lead of the Holiday campaign from creative concept to shooting and adaptation of digital assets). •… Show more Lancôme Paris (International Marketing) account.Accompanied the client on global digital marketing strategy for 25 countries. • CRM: Elaborated newsletters creating a customer journey, redesigned the loyalty program with customer segmentation. • Ecommerce: Managed the website, created dedicated content.• Social Media: Animated, designed the strategy and producted content (lead of the Holiday campaign from creative concept to shooting and adaptation of digital assets). • Digital in-store experience: Designed customer journey on VR terminal. Show less

Paris, France

In charge of physical and digital US New Releases in DVD and VOD.• Implemented marketing strategy for new launches and promotional operations (LEGO campaign associated to the LEGO Batman release).• Lead and monitored the multichannel launch of products (Fantastic Beasts, Kong Skull Island).• Market analysis (GfK tool), benchmarking, set up of best practices.

Paris, France

Managed comics book catalogue for France, Belgium, Switzerland and Canada.• Set up the multichannel campaign for Thorgal (35th anniversary and new release).• Followed up operational development of marketing tools (POS, advertisements, trailers, metro displays).• Created commercial tools and analyzed sales.

Lille, France

Ensured communication and internal cohesion.• In charge of recruitment (90 applicants).• Managed a team of 40 persons.• Planned the weekly General Assemblies.• Organized the yearly meeting with the union alumnis.Acted as the link withe the EDHEC administration and the 80 associations of the school.Ensured the administrative management (statutes, insurance, school relations).

Lille, France

Mastered professional software (Photoshop, Indesign). Created graphic materials (posters, flyers, trombinoscope, logos, website and email visuals, etc.) for the communication of the Student's Office events. Trained 5 new members of the association.

Lille, France

Planned and organized a ski trip (one week with 160 participants).• Managed a team of 15 people.• Negotiated contracts and partners.• Managed the communication of the event and the registrations.• Responsible for the security on the event.• Managed logistic (transport, packages, equipment, insurance, accommodation, daily activities etc).

Lille, France

Organized the annual event of the BEEZ&CO association: relationship development with partners/members/guests, digital communication, digital marketing, operational logistics. Discovered the think tank "business from another perspective" (www.beezandco.com): access to new knowledge on the ruptures of our time (digital, marketing, network, customer relations, place of the individual and the employee for example).

Master'S Degree, Marketing

Activities and Societies: General Secretary of the Student Union. Logistics and Accomodation Manager for the Ski Club. Grande Ecole.

Master 2 (M2), Marketing

One semester exchange at MBA level. Specialisation in Marketing, including the following courses: - Consumer Insights and Strategic.

Ecs - Economic And Commercial Scientific Option

Baccalauréat, Scientific, Highest Honours

Activities and Societies: Silver medal at the Geosciences Olympiad competition