At FIS, I am part of a global team that’s enhancing how financial services are delivered. My role supports our mission to drive technological advancements in finance through thoughtful engagement and strategic initiatives. Here’s what I focus on: • Identifying Strategic Opportunities: I explore market trends and customer feedback to pinpoint opportunities for growth and innovation, ensuring our solutions meet evolving industry demands. • Client Relations and Engagement: I cultivate relationships with potential clients by understanding their unique challenges and aligning our resources to address their needs, fostering trust and long-term partnerships. • Collaborative Projects: I collaborate with teams across FIS to harness collective expertise, developing solutions that enhance customer satisfaction and streamline financial operations. • Market Insights: My analysis of market conditions and competitor activities helps inform our strategic direction, keeping us adaptive and responsive in a dynamic industry.In this role, I’m committed to contributing to a future where financial transactions are not only more efficient but also universally accessible and secure

Spearhead major branding and marketing projects, providing expert guidance and strategic oversight to enhance brand visibility and market positioning for influencers and businesses across various industries. • Coordinate a team of freelancers and specialists in marketing, design, photography, and content creation, ensuring top-quality delivery tailored to diverse client needs. • Develop and manage comprehensive deliverables including strategic proposals, targeted marketing campaigns, product mockups, and custom web designs, aligning perfectly with clients’ branding objectives. • Forge and nurture collaborations with key external stakeholders, including fashion brands, magazines, and influencers, to boost social media traction and enhance overall brand identity.

Multi-Channel Marketing Strategies: I've led multi-channel marketing strategies via market research, outreach, product positioning, and consumer research. These efforts drove patient acquisition and strengthened brand awareness, keeping the center competitive.Budget Management: Managed an annual marketing budget, strategically allocating funds for advertisements, sponsorships, and events. This maximized lead generation, enhanced brand exposure, and delivered strong ROI.Digital Presence Expansion: Established social pages to showcase clinic offerings and unique value propositions through engaging content, significantly increasing online engagement and brand visibility.Content Creation and Management: Implemented a comprehensive content calendar and templates to address process gaps. This improved communication, collaboration, and consistency across all content channels, leading to a more cohesive marketing strategy.Patient Engagement Programs: Led a targeted patient engagement program, including weekly events like health workshops and community events. These efforts achieved a 31% ROI, evidenced by increased lead conversions and enhanced community involvement.Branding and Design Standards: Established comprehensive design standards for all marketing materials. Produced the inaugural brochure, setting a precedent for consistent branding and messaging, leading to a cohesive visual identity and strengthened market presence.Strategic Positioning and Partnerships: Developed a positioning strategy to communicate Walmart Health’s benefits to key decision-makers (hospital VPs, insurance brokers, city officials), initiating strategic partnerships and robust referral network.Leadership and Strategic Planning: Facilitated biweekly meetings with C-suite leadership and senior management to analyze lead performance, financial KPIs, and marketing insights. These meetings supported informed decision-making, strategic planning, and continuous improvement.

Operational Leadership: Lead of the founding operations team, developing SOPs and workflows for managing business affairs, including budget forecasting across two school campuses with respective budgets of $500K and $1MEvent Planning and Execution: Enhanced school outcomes by leading the planning and execution of events to attract new students. Developed a relationship with a local credit union that sponsored a successful financial health event, significantly boosting community awareness.Cross-Functional Collaboration: Collaborated in an agile manner with cross-functional stakeholders such as the Regional Finance Manager, campus leadership, and businesses. Fostered community partnerships and boosted brand equity, leading to increased funding and enrollment.Sponsorship and Marketing: Secured sponsorship with a local credit union, resulting in a 33% increase in community awareness via financial health events complemented by comprehensive in-office digital marketing strategies, including targeted social media campaigns and email marketing.

Campaign Management: Successfully managed and executed multiple digital marketing campaigns across various platforms, including social media, search engines, and display advertising. Developed data-driven strategies to enhance campaign performance, achieving a 30% increase in lead generation and a 25% boost in conversion rates.Sales and Business Development: Drove sales for digital marketing services by identifying client needs, presenting tailored solutions, and closing deals. Achieved a 40% increase in digital marketing service sales year-over-year through effective client engagement and relationship management.Digital Strategy and Execution: Developed comprehensive digital marketing strategies to enhance brand visibility and engagement. Leveraged SEO, SEM, content marketing, and social media to drive traffic, improve search rankings, and increase customer acquisition.Performance Analysis: Utilized analytics tools to monitor, measure, and report on campaign performance. Conducted A/B testing and optimized campaigns based on data insights, resulting in a 20% improvement in ROI and enhanced campaign efficiency.Client Relations and Account Management: Built and maintained strong relationships with clients, ensuring satisfaction and repeat business. Provided regular updates, performance reports, and strategic recommendations to enhance client campaigns and achieve business objectives.Team Leadership: Led a team of digital marketing specialists, content creators, and designers to deliver high-quality marketing campaigns. Fostered a collaborative and innovative work environment, ensuring seamless project execution and achievement of client goals.Content Development and Optimization: Directed the creation and optimization of engaging content for digital channels, including websites, blogs, social media, and email marketing. Ensured content aligned with brand messaging and resonated with target audiences.

Talent Scouting and Hosting: Hosted celebrities and influencers for various CNN segments. Scouted and secured talent for shoots, ensuring high-quality content and engaging programming.Live Show Coordination: Set up and coordinated food showcases for live shows, ensuring all elements were visually appealing and met production standards.Digital Platform Management: Assisted anchors in updating their digital platforms, including social media accounts and professional profiles. Ensured timely and accurate content updates to maintain audience engagement and enhance digital presence.Event Execution: Played a key role in planning and executing high-profile events, ensuring seamless operations and positive experiences for guests and viewers

• Leverage research to draft pitches for local, national, and world news events; craft sports, news, and lifestyle articles adhering to AP Style• Interface with staff members and senior editors to refine and revitalize print editions to spark engagement and increase viewership

• Develop news reports for special event coverage and political-focused newscasts, including the presidential election and governor's election• Conduct research and anchor for traditional and homecoming special newscasts and develop pitches to capture local and national news• Shoot, edit, and write packages for a wide range of topics, including politics, health, and crime

• Conceptualized, re-drafted, and analyzed news stories to produce 50+ scripts for the morning, evening, and nightly newscasts• Partnered with reporters to gain hands-on, in-depth reporting experience and gain an acumen of newsroom operations• Conducted interviews weekly to garner sources and enhance news credibility; researched and developed content aligning with the organization's target audience • Crafted social media content twice-weekly to promote and position news stories and drive traffic to www.cbs8.com

Intern | May 2017 – Aug. 2017• Assembled packages for newscasts; appeared on morning news show; leveraged research to develop pitches for newsroom meetings • Partnered with reporters daily to write packages and scripts, conduct interviews, and gain videography experience