Alka Garg Email & Phone Number

London, Gb

London, England, United Kingdom

As part of this role, I am leading a team of analysts and consultants for the assessment, implementation and the optimisation of the AML transaction monitoring systems across EMEA, LACC and JAPA markets.The role involves creating detection scenarios, segmentation logic, threshold setting and fine tuning for all the TM rules.

Gurgaon, Haryana, India

Gurgaon, India

Worked with the International Authorisation team

Gurgaon, India

Credit Risk Analytics

Bengaluru Area, India

Bangalore

As part of a Mu-Sigma team, worked for Online Display Advertising Business for one of the biggest technology companies in the world. Understanding of eco system of Online Advertisement industry – right from supply side of the advertisement chain (Publishers) to demand side (Advertisers), involving every stake holders between both ends of spectrum. Also understanding business scope and role of each players (Publisher, AdNetworks, Advertisers, Agencies, AdExchanges, DSPs) mainly in Display and Search Adds. Work was majorly focused on delivering actionable insights and recommendations based on the needs of the client based on monitoring, analyzing and recommending on various business critical metrics (Monetization, Impressions Inventory, Revenues, eCPM, CTR, etc.).Projects worked on:1) Understanding the pacing of different products/properties/geographies towards their quarterly budget and forecasted targets, which help them, take proactive actions in response to emerging trends.2) Tracking the performance of particular keyword on basis of impressions and clicks which helps client in optimizing campaign performance through ideal selection of keywords.3) Supplementing STR (Sell through rate) metric with information required to successfully assess sales effectiveness for the client.4) Advertiser segmentation based on evolving business requirement of the client which can help them segment advertisers on different levels to focus efforts on the strategic advertisers

Master Of Business Administration (Mba)

Btech, Physics