Ashley Kelly Email & Phone Number

Raleigh-Durham-Chapel Hill Area

Durham, North Carolina, United States

Go-to-market responsibility for retail AI and financial services industries.- Identified subsegments and use cases for sales & marketing to target using sales and pipeline data. - Defined personas, and differentiated messaging using market, competitive, and customer research.- Aligned industry marketing team by developing templates for go-to-market plans.

Raleigh, North Carolina, United States

Product marketing for Red Hat training & certification products.- Accelerated market adoption by developing new product positioning and launch execution strategies. - Amplified brand awareness by collaborating cross-functionally to integrate messaging into corporate demand campaigns and growth marketing initiatives. - Improved synergies with field marketing teams by creating campaign strategies and best practices.

Developed and executed a marketing strategy for a high-growth industry- Drove double digital growth by aligning stakeholders from 10+ product lines, and 20+ countries and enabling dozens of sales teams to deliver a consistent and compelling brand message.- Improved oversight, management, and KPI measurement of marketing budgets.- Streamlined and standardized processes for marketing programs, content, and events to provide global consistency with localization as needed.- Created data center personas, value propositions, sales enablement tools, thought leadership content, and internal and external communications.

Cary, North Carolina

Short-term assignment on the integration team for the acquisition of GE's Industrial Solutions division- Led team responsible for the employee engagement strategy- Executed 30 welcome and onboarding events for 14,000 new employees in 10 countries. - Prepared executive briefings, agendas, and event materials, and coordinated executive participation.

Cary, Nc

Go-to-market responsibility for data centers, electric vehicles, and rail systems in North America.- Organized customer-focused, integrated demand-generation campaigns, and events to improve market awareness and generate 2,500 new sales leads.- Aligned a $400,000 budget to support the goals of multiple internal stakeholders.- Led geographically distributed and cross-functional teams to deliver marketing programs.

Raleigh, Nc

Managed marketing projects for a corporate strategic initiative to grow solution sales.- Facilitated training for over 250 customers by developing regional training programs.- Researched potential growth areas to influence strategic planning at the executive level.- Leveraged market research and performance analytics to curate content for a monthly newsletter to promote thought leadership in strategic industries.

Warminster, Pennsylvania, United States

Leadership development program consisting of three rotations in process improvement engineering, operational excellence, and marketing communications.

Mba, Business Administration And Management, General

Bs, Chemical Engineering

Activities and Societies: Alpha Omega Epsilon, Order of Omega, AICHE, Biofuel Research and Implimentation club (BRIC)