Allan Chau Email & Phone Number

Miami, Fl, Us

Vancouver, Bc, Ca

Research the markets and build business cases and Go-to-Market plans that outline target audience, positioning & messaging, competition, marketing strategy and other intel to share across the company.Work with internal stakeholders to plan and support the launch of new products and feature releases of existing products and the cross-functional implementationCollaborate with the sales team to improve the effectiveness of their sales funnel such as developing collaterals, creating sales deck and procuring/evaluating technology that help improve the sales cycle.Developed and implemented marketing communication strategy that promotes RentMoola as the leading payments experts in the property management industry.Worked with internal stakeholders to push for change in the business strategy from B2C focus to B2B focus and adopting SaaS as a business pricing model. The successful change increased the company’s growth by 40%.Worked with multiple teams to develop an effective strategy to increase adoption rate of the platform from 5% to 15%. This includes creating new onboarding process, building awareness to the platform’s features, and advising clients on how to communicate effectively to their stakeholders. Create, write, contribute and coordinate all marketing communications such as newsletters, press release, case-studies, social media postings, web content, email communications, speaking opportunities, and investor presentations.Implement CRM platform (Salesforce) and marketing automation platform (Marketo) including sourcing, negotiation, and setup & integration of these platform.Working with different stakeholders to create, optimize and implement different process including sales, marketing and operations.Evaluate customer journey mapping and touch points to develop marketing campaigns to target customer pain points and opportunities.Manage marketing projects, tech stacks and communications channel.

Plan and execute marketing campaigns to achieve business objectives and goals. This includes automated trigger programs that target customer's life cycle, onboarding program that increase activity rate by 8% and event specific reactivation campaigns that increase activity rate by 27%.Participate in developing multi-channel campaigns that include direct mail, email, social media, SMS, phone call outs and landing pages.Plan and implement multivariate testing on campaigns to improve KPIs which help increase overall open rate by 20% and click rate by 10%. The 2016 open rate is 6% higher then industry benchmark.

Abingdon, Oxfordshire, Gb

Worked with different regional marketing teams and campaign managers to execute multiple email campaigns across the world.Provided informative insights and advice to the marketing team by proactively implementing multivariate testing on out going campaigns and landing pages.Analyze reports from marketing automation software and google analytics.

Ca

Developed and executed strategic marketing campaigns to increase profits and player activity.Plan and manage email marketing calendar.Wrote and proof read effective and persuasive copy, press releases, business proposals and creative briefs.

Denver, Co, Us

Worked with different resort marketing teams and campaigns managers to execute email campaigns across North America.Provided consultation and training on effective email marketing strategies/tactics/best practices to resort stakeholders and affiliates.Delegated project tasks to team members to ensure projects are completed.Assisted in report generation and provided reports and analysis on email campaigns.

Developed marketing and sales campaigns to generate leads.Planned and participated in tradeshows to assist sales.Tracked and analyzed results from marketing campaigns and tradeshows to improve current marketing initiatives and results. Manage and update all marketing communications with up-to-date and accurate information about the organization’s products and services. These include website, newsletter and all marketing collaterals.Liaised and negotiated prices with service providers such as printers, graphics designers, IT support and advertisement space providers (directories, magazines and newspapers).

Richmond, British Columbia, Ca

Designed newspaper ads, in-store collateral, banners, posters and signage.Updated website with current store promotions.