Allan J. Brown Email & Phone Number

Please note - primary profile for my occupation since 2007:LinkedIn Profile - http://www.linkedin.com/in/abrownresumewriter++++++++++++++++++++++++++++++++++Before embarking on my career as an Owner / Operator of my own resume writing service (see profile link above), I have built a track record of demonstrated successes in marketing administration, including:Direct Response MarketingAudience developmentLead generation / Customer Acquisition / RetentionI have also played a major role in new product development and turnarounds in both print and Internet publishing. I have also been successful in identifying potential strategic relationships/alliances, producing a win-win for both parties.Career highlights include:1. A key strategic pre-IPO member of Cybergold, Inc, I have developed and fortified my online direct marketing skills set, building a high performance customer acquisition program that produced over 3.*MM members, an integral component of the company's IPO. 2. Decreased SEM costs by 45% by creating new ads and keywords that were consistent with the copy on landing pages (increased registration conversions) Also responsible for building several new email series (similar to renewal and invoice series for magazines) that are designed to increase sales conversions.3. Incorporated fundamentals of SEO to help raise positioning to positions 1 - 4 for all Google organic search.4. Identified a strategic alliance opportunity that provided an additional 15MM opt-in records for multiple use marketing campaigns.5, Prior to moving online, I built my practical publishing experience with Miller Freeman, Inc., starting at the bottom levels of a centralized circulation function and moving my way to a managerial position with responsibility for eight magazines. While with Miller Freeman, all of my magazines exceeded rate base and audit goals while coming in under-budget in all circulation related expenses.Specialties: Direct Marketing, Audience Development, SEO, Email Marketing, Strategic Alliances, Negotiation, Media Buying, Customer Acquisition and Retention, Circulation, Business Development

Listed skills include Email Marketing, Online Marketing, Lead Generation, Seo, and 17 others.