Allan Dougall Email & Phone Number

Toronto, On, Ca

Toronto

Fish out of Water Design is Different by Design. A retail-focused creative design firm based in Toronto, we integrate a variety of disciplines to take a fresh look at building brands and brand experiences. With passion for big ideas and great respect for the small details, our work spans brand strategy, communications, packaging and store design. When you see things from a fresh perspective, the answers are wonderfully uncomplicated.My job is to ensure we do everything in our… Show more Fish out of Water Design is Different by Design. A retail-focused creative design firm based in Toronto, we integrate a variety of disciplines to take a fresh look at building brands and brand experiences. With passion for big ideas and great respect for the small details, our work spans brand strategy, communications, packaging and store design. When you see things from a fresh perspective, the answers are wonderfully uncomplicated.My job is to ensure we do everything in our power to help our clients succeed. Push thinking. Ask questions that haven't been asked. Do great work. Show less

Toronto, Canada Area

WÜRSTLINGROUP helps brands communicate in an ever-accelerating culture. Architects design tooth-brushes, musicals are based on cartoons which become movies which artists satirize by making plastic puppets for adults which become video heroes on myfacetube. And then there are the t-shirts. Everyone knows how to give an interview. Our firm helps brands flourish because we embrace this erosion of boundaries.As the VP Client Service, I positioned Würstlingroup as one of Rogers’ few agencies… Show more WÜRSTLINGROUP helps brands communicate in an ever-accelerating culture. Architects design tooth-brushes, musicals are based on cartoons which become movies which artists satirize by making plastic puppets for adults which become video heroes on myfacetube. And then there are the t-shirts. Everyone knows how to give an interview. Our firm helps brands flourish because we embrace this erosion of boundaries.As the VP Client Service, I positioned Würstlingroup as one of Rogers’ few agencies to execute and integrate all communication channels including above-the-line (mass) advertising, below-the-line (direct) marketing and digital communications. I consolidated our role as the agency for emerging businesses including suretap, Rogers Bank and mobile point of sale.Led the relaunch of Rogers Smart Home Monitoring to become the market leader in new customer acquisition by establishing a clear and effective strategy that guided all in-market tactics including mass advertising, direct and digital marketing. Show less

Toronto, Ontario

Digital Cement is an award-winning direct marketing agency, acquired by Pitney Bowes in 2007. It now operates as the Outsourced Marketing Solutions division of Pitney Bowes Software.As the VP Strategy, I was a member of the Executive Team and had overall responsibility for all strategy, analytics, marketing planning and data operations across Digital Cement’s entire client base; client industries span both B2C (TorStar, Kraft Foods, General Mills, Astra Zeneca, Bell Canada, Dell, John… Show more Digital Cement is an award-winning direct marketing agency, acquired by Pitney Bowes in 2007. It now operates as the Outsourced Marketing Solutions division of Pitney Bowes Software.As the VP Strategy, I was a member of the Executive Team and had overall responsibility for all strategy, analytics, marketing planning and data operations across Digital Cement’s entire client base; client industries span both B2C (TorStar, Kraft Foods, General Mills, Astra Zeneca, Bell Canada, Dell, John Hancock, Lavalife, Danier) and B2B (FedEx, Pitney Bowes, Dairy Management, Inc., Travelex, Samsung).During my tenure, I orchestrated 400% in revenue growth and EBITDA growth of over $2 million by repositioning Digital Cement as a direct marketing agency and orienting the business around a philosophy of data-driven marketing to accelerate new client acquisition. The culmination of this turnaround was landing a multi-year, $30 million contract with the United States Postal Services Among other client engagements, I was the strategy lead for Kraft's pioneering What's Cooking program (Food & Family in the US), which consistently generated ROI 50-100% greater than Kraft's traditional marketing initiatives and was repeatedly awarded by the CMA. Other innovative relationship marketing programs we developed include My Pain Coach for Janssen, Crestor's patient adherence program for Astra Zeneca and the FedEx Small Business loyalty program.Previous roles include VP Operations, Group Account Director, Director of Strategy and Strategist Show less

A leading global strategy consultancy. Since acquired by Deloitte and operates as Monitor Deloitte.I provided corporate strategy services through research, facilitation, strategic analysis and presentation to senior executives at Fortune 500 clients. Client engagements spanned corporate strategy, customer segmentation, marketing strategy, channel strategy, organizational design and sales force effectiveness. Client industries included financial services… Show more A leading global strategy consultancy. Since acquired by Deloitte and operates as Monitor Deloitte.I provided corporate strategy services through research, facilitation, strategic analysis and presentation to senior executives at Fortune 500 clients. Client engagements spanned corporate strategy, customer segmentation, marketing strategy, channel strategy, organizational design and sales force effectiveness. Client industries included financial services, pharmaceuticals, healthcare, publishing and information services, professional services and home improvement products manufacturing. Show less