Allan Lem Email & Phone Number

California, United States

• Managed the social media channels for the RotoGrinders, ScoresAndOdds, FantasyLabs and Vegas Insider brands. This included the Twitter, Instagram, Facebook and TikTok accounts that covered over 1.18 million total followers across 25 social accounts.• Grew the engagement and follower counts by promoting RotoGrinders, ScoresAndOdd, FantasyLabs and Vegas Insider products and partnerships. Developed engagement by adding value and giving people a reason to follow our social platforms through data nuggets, giveaways, free picks and entertainment.• Helped increase our total follower count across all platforms from approximately 870K (November 2022) to 1.18MM (current to date). Between September 2023 - September 2024, Total Audience of the RotoGrinders Network grew +25%, Impressions grew +23%, and Engagements grew +52%. A big win was having a major sportsbook become the official sponsor for one of our largest Twitter accounts.• Started the RotoGrinders TikTok account from ground zero and organically grew it to 1,000+ followers within five months. Was able to get three TikTok videos go viral that combined for over 4 million views.• Partnered with the graphic design team to help implement the marketing team’s vision and then promote the final product on social media. In cases when a time-sensitive graphic was needed, I would create it using Canva or Adobe Photoshop.• Utilized Sprout Social to track the performance of our accounts, schedule content and provide upper management with third-party reporting.• Helped oversee the RotoGrinders Discord channel as an Admin where I pushed announcements and giveaways while promoting a healthy environment.

• Served as a freelance fantasy sports writer for RotoGrinders.com and formerly for the DraftKings "DK Live" mobile app, which are two of the largest and most well-known sites in the fantasy sports industry.• On RotoGrinders.com, I provide NBA, NFL and MLB content to help daily fantasy sports users make informed decisions on who to draft based on statistical analysis and game theory. Additionally, I serve as an analyst on the NBA projections team. I also assist on the moderating team to help maintain a safe and welcoming environment for all users. Previously, I served as the weekend editor and was also part of the industry news team that helped RotoGrinders.com get into Google News. I've done media appearances on the Daily Fantasy Fix podcast and Grinders Live shows. I also represented RotoGrinders.com on the radio by appearing on WEEI Boston Sports News and SiriusXMFantasy Sports Radio to discuss my work. I have also guest lectured at a probability math class at Stanford University discussing randomness, the role of data analytics and my projections work for RotoGrinders.com.• On the DraftKings "DK Live" mobile app, I provided MLB, NBA, and NFL player analysis in the News section to help users make informed fantasy sports decisions based on data and player trends. I also wrote a weekly NBA Narratives article on their DraftKings "Playbook" section, which is a portion of their website dedicated to research. Additionally, I've made appearances on DKTV, which is a live daily show hosted by DraftKings that breaks down the games of the day from an analytical perspective.

Oakland, Ca

• Utilized IRI's panel data to help Clorox solve key business issues surrounding how often buyers purchase Clorox products, what else is in their basket when buying those products, and what competitors Clorox is losing buyers to. Specifically focused on the Hidden Valley, Glad, Fresh Step, Scoop Away, Kingsford and Brita businesses within Clorox's brand portfolio.• Trained the Clorox sales and marketing teams to become self-sufficient in the IRI product suite so that they could pull data on their end and become power users of the tools.• Synthesized large sets of data and created research analyses that provided recommendations on topics such as which demographics to best target, how Clorox compared to competitors with regards to trial and repeat rates, and which audiences their current strategies may be overlooking.• Proactively sent data nuggets to my clients in order to keep them informed about category trends, as well as a way to highlight IRI data streams.Consumer & Shopper Marketing Analyst: June 2018 - February 2020Consumer & Shopper Marketing Consultant: February 2020 - March 2022

San Francisco, California

• Managed 25 high-profile west coast customers such as Airbnb, Babycenter, eBay, Glassdoor, LinkedIn, Pandora, PayPal, Walmart, Yahoo and Zynga.• Supported $35 million in contract value and trained customers to fully utilize the Comscore tools to ensure they renewed their Comscore subscriptions. My largest multi-million dollar customer (Yahoo) had a 100% renewal rate during my 10-year tenure and remained a strategic client annually.• Developed an expertise in Comscore’s syndicated suite that contained over a dozen specialized products that allowed me to direct my customers to the correct product based on their needs. • Conducted product trainings for all customer new hires in order to help them become self-sufficient in using the Comscore tools and have that data integrated into their daily workstreams.• Managed the San Francisco Client Insights team and mentored a team of 1-2 direct reports to empower them to lead their accounts and execute a client-centric approach.• Partnered with the Comscore sales team by leading product demonstrations during the discovery phase for prospects and current customers to help drive new sales and renewals.• Led monthly business reviews with clients to inform them of new product enhancements, upcoming changes and to gather their feedback in order to pass it along to the Comscore product management team.• Created and delivered ad-hoc reports for clients focusing on demographics and online shopping behaviors. Synthesized large sets of comScore data so that clients could easily understand trends and insights. • Monitored and facilitated the customer’s adoption of Comscore solutions by tracking our customer’s usage on a monthly basis.Client Service Analyst: 2007 to 2008Senior Client Service Analyst: 2008 to 2009Client Service Manager: 2009 to 2010Senior Client Service Manager: 2010 to 2017

• Provided English students with academic support services.• Worked one-on-one with students to assist in their understanding of assignments, facilitate brainstorming sessions, and proofread their work. • Aided students in becoming more independent and confident writers by having them maintain control of the session while under my guidance.College Reading & Learning Association (CRLA) Tutoring Level 1 and 2 Certified