Strategic Planning / Copywriting Intern
Santa Monica, Ca
Strategic Planning Internship (August 2011- June 2012)Clients: Farmers Insurance, DirecTV, Acura, Union Bank• Assisted in research that led to large campaigns for major advertising clients• Helped organize focus groups and other primary research• Created resource materials used to lead creative• Simplified complex concepts and strategies into easily digestible presentations• Prepared secondary research on topics such as "expertise" and "the future of banking"• Other tasks: edited focus group videos/ utilized research databases from Mintel, the 4A’, etc/ tracked Twitter response to Honda's 2012 Super Bowl spot/ created weekly events calendars for coworkersSocial Media Copywriting Internship (June 2012-September 2012)• Assisted in creating brand voice for sister agency RP&• Maintained and wrote copy for corporate social media profiles on Facebook, Twitter, Pinterest, etc.• Other tasks: Wrote company-wide emails/ contributed to company culture feed (blog)/ Researched and developed potential strategies for new social mediums/ lead internal social media competitions and events