•Update merchants daily to ensure error-free copy and SEO best practices•Manage 85+ merchants

•Oversaw website KPIs; continually improved articles based on data analytics, including competitor
research, keywords, and traffic outcomes •Supervised SEO improvement projects for both original content and content renovation•Worked closely with both SEO and sales teams to ensure site was optimized for both search engines and potential partners•Led all content operations, from content strategy and branding initiatives to assigning and editing articles•Managed team of editors, writers and other contributors; trained all contributors on editorial guidelines and SEO best practices •Improved site Authority Score by hiring veterinarians and certified trainers to fact-check and write articles•Increased Apple News traffic 48% YoY from 2022-2023

•Managed a team of 12 freelance writers to publish multiple articles daily•Worked closely with social media and SEO teams •Sole editor of the website, responsible for basically everything

•Wrote 10-20 articles per month around pet behavior topics•Interviewed Certified Behavior Consultants, force-free dog trainers and other experts for articles•Wrote the site's first branded articles

•Wrote infographics, articles and social media posts for a broad range of clients•Helped hundreds of clients improve site ranking using keyword research, competitor research and other SEO data•Used WordPress, Google Analytics, SEMrush and other SEO tools

•Planned, created, and executed all social media campaigns across Twitter, Facebook, Youtube, and Pinterest•Doubled Facebook page likes from 150k to 300k YoY•Doubled Twitter followers from 10k to 20k YoY•Covered personal finance and breaking news for the Savings blog

•Sourced, verified and wrote copy for online coupons and deals•Wrote weekly blog posts about personal finance •Maintained a 98% accuracy rate in weekly quality assurance checks•Promoted to Social Media Manager in July 2011