Allen Garza Email & Phone Number

Chicago, Illinois, United States

Learning Pool is a learning technology company that optimizes employee performance with intelligent, data-driven experiences. Through its enterprise portfolio, Learning Pool has crafted learning journeys for thousands of organizations and their business units worldwide, enabling smarter compliance, onboarding, and upskilling. The company's dedication to creating business impact and constantly innovating is the reason customers like Valvoline, Villeroy & Boch, and Royal Caribbean Group, choose Learning Pool to enhance the efficiency and productivity of their workforce.

Chicago, Illinois, United States

• Led/managed competitive intelligence (research and analyses) program and ensured org-wide adoption/support including Marketing, Sales, Product Management, Channel, and Business Development teams.• Developed/updated internal and customer facing competitive materials (e.g., battlecards, overviews, comparison grids, newsletters, etc.) and supported customer RFPs.• Trained new hires on Billtrust competitive landscape.• Managed internal Win/Loss program (primarily quantitative/qualitative survey-based) and worked with 3rd party vendors to ensure program success (i.e., increase win rates, inform product roadmap, bolster marketing and sales materials).• Leveraged internal (e.g., SFDC, Gong, etc.) and external data sources to perform ad-hoc research projects/analyses in order to inform GTM strategies (e.g., potential partnerships/acquisitions, TAM, ICP, etc.).• Conducted market research and analyses to support the Product team in defining and pursuing their objectives: collected and shared information that included product usage, customer feedback, customer pain points, and feature requests.• Evaluated and was up-to-date on Competitive Intelligence platforms (e.g., Klue, Crayon, etc.) and information services (e.g., Guidepoint).

Chicago, Illinois, United States

Itasca, Illinois, United States

• Determined and quantified primary business opportunities and key drivers by analyzing data and developing actionable business insights that supported the goals of our customers and Fellowes Brands.• Mined existing research and consumer data on a regular basis to communicate insights synthesized from multiple sources and different data sets in support of key business opportunities.• Analyzed syndicated data to identify current industry trends, forecast future trends and recognize potential opportunities for Fellowes and retailers.• Identified consumption barriers, seasonality, and channel preferences to develop consumer insights needed to identify potential new business opportunities.• Presented business insights to sales, marketing and business leadership teams.• Supported team members, sales and business teams with ad-hoc projects and requests (customer reports, sales presentation, promotional analytics, etc.)• Performed project-based analytics associated with operational efficiencies.

Chicago, Illinois, United States

• Gathered new insights on competitors, prospects, and the market place and consolidated information into actionable reports.• Presented findings in a concise manner to the marketing, sales, product management and engineering leadership.• Researched and captured various data points within Salesforce CRM to enable strategic marketing campaigns.• Compiled and analyzed quantitative and qualitative data using modern and traditional techniques in order to identify new business opportunities.• Conducted research and analysis to determine the total market size of our core offering.• Conducted in-depth secondary research on all prospective accounts in order to inform strategic sales strategy.• Identified key decision makers on all prospective accounts to ensure they matched our buyer personas.

Glen Ellyn, Illinois

• Created and developed research protocol, which included interview questions, themes, objectives, coding, etc.• Conducted 30-minute interviews with college students and utilized participant observation at the college library to obtain primary data.• Analyzed and coded responses using various programs, which included Microsoft Excel and NVivo.• Transcribed 300+ responses to further understand and analyze data. • Helped develop a new student focused marketing strategy, which increased student involvement/engagement within the school’s library. • Facilitated a focus group with the school’s librarians to further develop a student focused marketing strategy.• Presented research results at Society for Applied Anthropology (SFAA), international conference at Vancouver, BC. (March 2016).

Bachelor’S Degree, Honors Marketing (Ime), 3.93 Gpa

IME, the honors sequence in Marketing, gives a select group of undergraduate students a hands-on opportunity to develop skills.

Business Anthropology Certificate, 4.0 Gpa

• ANTHR 1100 Cultural Anthropology • ANTHR 1110 Business Anthropology • ANTHR 2100 Introduction to Anthropological Methods • ANTHR 2210.

Associate Of Arts (A.A.), Applied Anthropology/Business Anthropology, 4.0 Gpa

Activities and Societies: Phi Theta Kappa, Anthropology Club, Latino Ethnic Awareness Association. Graduated with Highest Honors, Honors.

High School

Activities and Societies: Soccer, International Dance Show.