Sjoerd Rijkhoek Email & Phone Number

Amstelveen, Noord-Holland, Nederland

Amstelveen, North Holland, Netherlands

Amstelveen, Noord-Holland, Nederland

Amsterdam En Omgeving, Nederland

Responsible for Key account trade marketing management;- Strategic marketing planning and execution for online and offline retail accounts (including top sport accounts, travel retail and major eyewear chains in Benelux)- Working with the leading brands in the industry (e.g. Ray-Ban, Oakley, Prada, Armani)- Managing TMK budgets (>€1 M)- Omnichannel marketing campaign development and execution- Digital / social / influencer campaign (content) creation- Close collaborations with internal sales and training departments and external agencies

Amsterdam

25 years ago, TomTom was founded out of a Dutch startup. Today the company is leading in PND (navigation systems), HD mapmaking and Telematics and operates in the Sports market with GPS Sports watches and activity trackers.- Global coordination of in-store projects for Consumer Electronics and Sports Specialist channels- Supporting countries with creation of assets and materials - Managing forecasting & ordering of trade marketing materials and dummy products- Succesfully managed the production and roll out phase of the new Premium Sports displays project (500 permanent displays across EMEA+)

Amsterdam Area, Netherlands

Luxottica group is market leader in production and distribution of premium eyewear. The Italian fashion company has revenue of 7.6 Billion Euros and over 73.000 employees worldwide. Luxottica owns brands like Ray-Ban, Persol and Oakley and holds the licenses of top fashion brands like Chanel, Prada and Dolce&Gabbana.- Developing trade marketing campaigns and in-store materials focused on sell-in and sell-out, based on objectives and delivering on KPI’s- Responsible for marketing year plans for all key accounts; set-up, monitoring and adjusting - Responsibility for Shop-in-Shops Ray-Ban, Oakley and Chanel (sell-in, planning & production and follow-up plans)- Trade material forecasting and planning, setting up merchandising plans- Budget management (SAP)- Optimization of communication flows between marketing, sales force and client

Mainly performing supporting tasks in the marketing team. For example; creation of product briefings and collection launches, writing press content, development of trade materials, creation of DM/EDM tools, taking care of brand trainings for sales force and clients.

Wrote my thesis paper about the way online communication, and social media in particular, could be helpful to initiate the dialogue between the hospital and her stakeholders.

Advertising, Marketing & Communications

Activities and Societies: Minor in brandmanagement, internship at Edenspiekermann, International brand research (Berlin, DE).

Mbo, It-Administrator