• Negotiated and excecute traditional and digital campaign advertisements for T2 Automotive, T3, and Diversified clients. Executed on all media platforms including traditional media, social, and programmatic.• Evaluated Promotional and Sports packages for additional leverage to enhance client’s success• Secured added value by leveraging cash investments measured against client KPIs• Responsible for post-buy analysis to ensure proper ad delivery to agreed upon schedules• Resolved billing discrepancies• Maintained very strong relationships with vendors to ensure that media schedules aired correctly.T2 Clients include: Capital Region Honda Dealers, North Country Honda Dealers, Blue Ridge Honda Dealers, Richmond Honda Dealers, Las Vegas Honda Dealers, and Northern Nevada Honda Dealers.T3 Clients include: Bob Loquercio Auto Group, Ziegler Auto Group, and Greg Hubler Auto Group.Diversified Clients: MetrovacProgrammatic platforms: Basis, The Trade desk,SimplifiSocial platforms: Skai social and Meta Ads Manager

Indoor Cycling Instructor and Group Fitness Instructor• Designing personalized programs to deliver to group classes every week, from indoor cycling to high intensity training, and bootcamp classes• Maintain strong relationships with current and new clients

• Negotiated and excecute traditional and digital campaign advertisements for Penn National Gaming and BarStool SportBook App - media platforms include Linear TV, Cable, Radio, and Streaming Digital, both audio and video• Evaluated Promotional and Sports packages for additional leverage to enhance client’s success• Secured added value by leveraging cash investments measured against client KPIs• Responsible for post-buy analysis to ensure proper ad delivery to agreed upon schedules• Resolved billing discrepancies• Maintained very strong relationships with vendors to ensure that media schedules aired correctly[PNG Properties included: Penn Nat'l Race Course (Harrisburg-Lebanon, Philadelphia); York; Morgantown, Charles Town (Wash DC ); Toledo; Bangor; Columbus; Dayton; Lawrenceburg; Greektown (Detroit); Kansas Speedway/Argosy Riverside; L'Auberge Lake Charles (includes Baton Rouge, & Houston); Council Bluffs (Omaha & Lincoln); Black Hawk (Colorado Springs & Denver); Cactus Petes (Idaho Falls, Twin Falls); Sportsbook App - Indiana DMAs (Indianapolis, Ft. Wayne, South Bend, Terre Haute)

Exploring entrepreneurship while fueling my passion for fitness by motivating others to stay active and live a healthy lifestyle • One-on-one personal training and coaching by designing personalized programs to meet clients’ goals• Accountability for individuals to live healthy lifestyles through development of personal KPIs for each client • Maintain strong relationships with current and new clients• Manage business website; keep track of all client records; execute social media strategies including Facebook advertising to engage potential clients with daily tips, challenges, and support

• Implemented campaign advertisements for local businesses across various media platforms (Linear TV, Cable TV, and Radio)• Executed ad investment strategies for politically sensitive, highly regulated, government brands, including the Texas Lottery, in Top 10 U.S. Markets (other clients include: Goya and Jamba Juice)• Maintained very strong relationships with vendors to ensure that media schedules aired correctly• Evaluated Promotional/ Sports packages for additional leverage to enhance client’s success• Secured an average of 10% added value to each client campaign by leveraging cash investments and positive relationships to secure bonus measured against client KPIs, lowering their cash investment requirements• Responsible for post-buy analysis to ensure proper ad delivery to agreed upon schedules

• Generated New Business for Local TV station by successfully selling traditional advertising, multi-screen TV, and e-mail marketing platforms• Communicated regularly with clients about their business needs and objectives• Worked with the local team to develop concept for ads to ensure they would meet clients' goals

• Supervised the Emirates, AstraZeneca, Ocean Spray, and Autism Speaks accounts offering media planners information to make sure budgets were not exceeded and client goals were met• Liaison between the New York and Chicago offices to ensure that communication was effective and smooth• Mentored Junior Negotiators and Assistants with proper training to negotiate media buys• Established and executed investment strategies, leveraging more than $100MM in Top 10 US markets to deliver against client business goals in the Telecommunications, Pharmaceutical, Automotive, QSR, and retail verticals (clients include: Verizon Wireless, Eastern Lexus Dealers, Gulf States Toyota, Sonic, Emirates, General Mills, Nestle, Boston Beer, H&M, AstraZeneca, Chase Bank, Reckitt Benckiser)• Expertise in Video and Audio platforms for Top 10 and Top 100 US markets • Provided research support during development of objectives and strategies• Secured an average of 10% added value to each client campaign by leveraging cash investments• Positive relationships to secure bonus that drove against client KPIs, lowering their cash investment requirements• Created promotional and sports packages for additional leverage to enhance client’s success • Monitored campaign performance and responsible for post-buy analysis to ensure proper deliverance and client’s goals were met• Responsible for post-buy analysis to ensure proper ad delivery to agreed upon schedules(Markets include: Buffalo, NY; Elmira, NY; Watertown, NY; Norfolk, VA; Harrisonburg, VA; Pittsburgh, PA; Cleveland, OH; Providence, RI; Houston, TX; Austin, TX; Kileen,TX; Temple,TX; Waco, TX; Fort-Smith, AR; Nashville, TN; Jackson, TN; Jackson, MS; Raleigh/Durham, NC; Greenville/Spartanburg/Asheville, SC; Little Rock, AR; San Francisco, CA, Los Angelos, CA, Sacramento, CA)

• Assisted Senior Broadcast Negotiator to implement TV campaigns by resolving billing discrepancies and ordering media schedules• Negotiated TV media buys in Top 100 US Markets (Elmira, NY and Watertown, NY) for Ford Dealers, Twentieth Century Fox, and Unilever• Received the Certificate of Excellence and Assistant Award

• Created marketing concepts and strategies for Consumer Healthcare Brands, including Advil, Centrum, Chapstick, Dimetapp, and Robitussin• Assisted with database input

Public Relations/Promotions Intern/Assistant at local radio station, WFAS (103.9)• Coordinated and assisted with promotional events • Updated the radio stations’ database.