Director Of Digital Content, Pj Library
CurrentAs Director of Digital Content for PJ Library, I manage our social media team and strategy, external digital partnerships, produce content for video, web, and direct-to-parent offerings, and also executive produce our network of Jewish podcasts for kids, PJ Library Presents. I'm thrilled to share that PJ Library Presents has grown from one single storytelling podcast to a network of four flagship shows (including a folk tale podcast in Russian and Ukrainian). We've won a bunch of awards and even got a nod from Common Sense Media. I'm thrilled to write some of our stories and work with a diverse cast and group of writers to bring "windows and mirror" stories that highlight the diversity of the global Jewish people to kids everywhere.During the pandemic, we developed an agile digital strategy to rapidly respond to the needs of families and partner organizations -- from parent webinars, resource guides, "real talk" parent-to-parent Facebook lives, virtual holiday how-tos, and "drop-off" virtual programming for kids, we're constantly looking for ways that we can support everyday PJ Library subscriber families and partners during this new, unusual, chapter.I love talking podcasts, scrappy social digital formats and strategies, influencer marketing, and demystifying the Facebook algorithm.