Allie Egan-Sherry Email & Phone Number

West Hartford, Connecticut, United States

• After 3 years as Marketing and Communications Manager — of which I spent 5 months leading the Marketing and Communications department between VPs — I was promoted to AVP, Marketing and Communications. As senior.
• Lead, manage, and oversee execution of daily, ongoing marketing communications operations and projects, serving as a project manager to ensure Marketing & Communications VP can focus on long-range strategic goals
• Provide creative direction and oversight for copywriter & graphic designer
• Manage social media & email content calendars
• Manage, produce, & delegate projects from ideation to completion, ensuring high-quality deliverables that meet deadline & scope
• Collaborate with and assist Vice President of Marketing and Communications in creation and implementation of organization-wide marketing & communication practices & strategies

West Hartford, Connecticut

• Collaborated with the Vice President of Marketing and Communications to consult with and advise internal and external clients on marketing needs and upcoming projects — and managed marketing department during VP’s.
• Copywrote, copyedited, and proofread initiative- and event-related print and digital promotions and collateral, including invitations, eblasts, flyers and posters; and advertising
• Wrote and laid out weekly, bi-monthly, and monthly e-newsletters
• Created and managed social media content for multiple social media platforms (Facebook, Instagram, YouTube, LinkedIn, & Twitter)
• Drafted and distributed press releases
• Served as key member of inaugural Marketing Committee (collective of Federation staff and community lay-leaders)

https://www.facebook.com/pringle.sugarloaf

My literal — and figurative — pet project is managing a Facebook *profile* for my XL trick-performing polydactyl cat. Especially popular in Portland, Maine, Pringle Sugarloaf defines the term "extra."Ask me why Pringle has a Facebook profile and *not* a page, and I'll tell you a story.

Springfield, Massachusetts

• Wrote short and long-form copy across a variety of mediums (print, web, social media, video and audio scripts) for B2B and B2C branding agency clients
• Copyedited, rewrote, and proofread existing copy as necessary
• Wrote copy for Six-Point marketing collateral, website, and brand guide
• Varied messaging language and tone based on product/service and medium to reflect clients’ strategic objectives
• Collaborated on brand development projects with creative director, designers, and strategists
• Developed and maintained brand voice and client brand standards

Springfield, Massachusetts

• Managed production and wrote subject lines for three Word of the Day email newsletters with nearly 1M total subscribers (leading to a 56% subscriber increase, 101% increase in total open rate, and 24% increase in.
• Copywrote and copyedited print and digital promotional materials
• Collaborated with in-house designers and web developers to curate content and ensure timely and smooth launch of advertising and public relations campaigns
• Grew corporate social media followers from 32K to 1M as member of award-winning social media team* Managed content management systems and email and social media calendars
• Managed public relations for Word of the Year and beta website launch, leading to successful outreach in national and international markets
• Managed press inquiries, conducted press outreach, and collaborated with editorial team to arrange interviews and media appearances

Northampton, Massachusetts

• Wrote articles and event reminders for weekly email newsletters reaching more than 800 subscribers
• Created, updated, and maintained social media websites
• Updated Chamber website calendar with upcoming area event information
• Copyedited member press releases
• Provided exceptional customer service while responding to approximately 350 visitor inquiries per week

Northampton, Massachusetts

• Coordinated marketing and advertising while providing managerial support and staff supervision for fitness center with 500 members and nine front desk staff
• Created, updated, and managed company social networking websites
• Implemented successful marketing campaign, resulting in 100 member increase in first weeks
• Wrote copy for advertising/marketing material targeted toward core demographic
• Researched and implemented low-cost/no-cost, high ROI marketing and communications strategies
• Developed and implemented successful management strategies to improve staff communication, productivity, and customer service

Hatfield, Massachusetts

• Recruited and conducted interviews/orientations for a staffing agency with over 150 field staff
• Phone-screened 15 applicants per week, conducted pre-employment background checks, and managed applicant data from hiring through deactivation
• Acted as direct liaison between field staff and Department of Unemployment Assistance